Javier Martínez

Aerospace, Technology Evolving Together

Fri, 12/01/2017 - 15:33

Cost optimization is crucial for any process, be it administration or production, and understanding how a process functions can help clients obtain better returns, says Javier Martínez, CEO of engineering-solutions integrator inDeplo. “By understanding the needs of the client and analyzing operating performance, we can transform fixed costs into variable expenses that result in lower investments,” he says.

As leader of inDeplo, Martínez is focused on helping potential clients understand how they can implement engineering and IT solutions to track and analyze information deriving from production and administrative processes. The company offers a variety of services for clients looking to optimize their operations. Through mobile and Cloud applications, inDeplo provides technologies to boost productivity while maintaining costs and resource consumption at a minimum. Its Business Process Outsourcing (BPO) solution allows the company to outsource technical and administrative staff to support the client during its optimization process. For companies wanting to build their operations using an engineering and IT approach right from the start, inDeplo provides site surveying and engineering layout services to plan the electrical and electromechanical installation for a new plant or office.

“Thanks to our solutions and tools developed in-house, we can help our clients track any key performance indicator to gain greater visibility on how their processes are evolving,” says Martínez. The company, an end-to-end telecommunications provider founded in 2011, is a partner to the four biggest companies in the telecoms sector: Nokia, CISCO, Ericsson and Huawei. Additionally, InDeplo is collaborating in “Red Compartida and working on supervising the installation of this new network, which according to the Ministry of Communications and Transportation, is the biggest telecommunications project in Mexico and probably the most challenged project in the world,” he says. With an investment of over US$7 billion, it is expected to improve coverage in regions with limited access to broadband services, to increase the competiveness in the market and finally to provide a better service to the final customer. “All companies involved in the shared-network project have a goal of reaching 92 percent of Mexico’s population in the next five years,” Martínez says.

InDeplo’s telecommunication and process optimization capabilities can be applied in a variety of industries, helping Martínez build the company’s name not only in infrastructure but in other productive sectors, including aerospace. InDeplo has built its portfolio to adapt to the needs of different industries and has established partnerships with other companies to optimize its own operations in areas that are not part of its core business. According to Martínez, logistics providers such as Estafeta and FedEx have helped inDeplo strengthen its portfolio to offer a more rounded solution to its clients. “We are not experts in logistics and we do not want to compete with these companies,” he says. “They offer us their services so we can complement our tracking and process optimization capabilities so clients can be sure their operations will be efficient and transparent.”

Although inDeplo is constantly innovating its telecommunications solutions, Martínez sees challenges for their implementation mainly related to infrastructure. “4G technology requires the installation of only one radiofrequency tower in an area of 1-3km to function properly. 5G, on the contrary, requires approximately 40 towers in a 1km2 area,” he says. “Communication cells have lower coverage and more bandwidth capacity, which means we need to install more equipment to ensure a constant signal.” The problem, however, is that although more equipment is needed, clients expect reduced costs. “InDeplo and every company in the telecommunications sector must come up with cost- optimization strategies,” Martínez says. “This process must be radical; it cannot be a gradual change.”

Since launching operations six years ago, with a short internal crisis in 2014, the company has maintained steady sales growth of 10 percent year-on-year. Martínez says the projection for 2017 is the same, although the company is now setting its sights beyond the country’s borders. “We want to grow in Mexico and internationally, mainly in Latin and South America,” he says. “Companies like Nokia and Huawei have regional strategies for Mexico and Latin America, which means that we must strive to offer that same level of flexibility to support our clients.”