ASA Secures Mexicana de Aviación Brands for MX$407 Million

Airports and Auxiliary Services (ASA), a state-owned company that sells fuels and operates air terminals,  acquired 307 brands that were once part of Mexicana de Aviación on Aug. 15. ASA paid MX$407 million ( US$22.6 million) for the brands, reveals a recent report by Forbes Mexico.

Among the brands acquired are Mexicana Airlines, Mexicana MRO Services, La primera siempre la primera, Capitán Turbina, Mexicana Inter, Mexicana Tours, Mexicana Charters, Mexicana Cargo, Mexicana Express, Click Mexicana, VTP, Mexicana Link, Mexicana, Vuelo Tecolote and MX, among others. These brands were previously taken over by the airline's employees due to the company’s bankruptcy in 2014.

The purchase price was determined through a valuation conducted by the National Valuation and Property Agency. Notably, labor union leaders involved in the sale agreed to transfer ownership of all rights associated, further facilitating the transaction.

On May 29, 2023, the National Valuation and Property Agency assessed the value of 334 brands, trademark registrations and recovered works (books) belonging to Compañia Mexicana de Aviación and Aerovías Caribe, valuing them at over MX$407 million. A legal embargo that had been placed on these brands was lifted on July 7, 2023, allowing ASA to assume full ownership. 

Established in 1965, ASA has played a significant role in the national aviation fuel market and operates and manages 19 airports across Mexico.