Mexico: Next Host of the World Meeting on Rural Tourism in 2022By Sofía Hanna | Tue, 05/25/2021 - 16:11
Mexico will host the UNWTO World Meeting on Rural Tourism in 2022, said Minister of Tourism Miguel Torruco Marqués. This fair will welcome some of the most recognized international experts, as well as tourism ministers from 100 countries.
After Torruco Marqués attended this year’s International Tourism Fair, held in Madrid, he confirmed that Mexico would host the event in 2022. The event’s place and date will be announced further on during the work tour that the Secretary General of the UNWTO will do in Mexico, which will include Mexico City. This event aims to help attendees keep abreast of new trends in the international market to consolidate green and rural tourism.
After this news, the Ministry began dialogues with other countries to reactivate tourism. “It will also be an opportunity to explore the possibility of organizing a multi-destination trip with Aeroflot for Russian tourists with high purchasing power, including destinations such as Havana, Varadero, Cancun and Mexico City,” mentioned Torruco Marqués in an official press release.
Mexico has been greatly promoting rural tourism. In March 2020, Torruco Marqués and the General Director of Instituted Trusts in Relation to Agriculture (FIRA) Alan Elizondo Flores, signed a collaboration agreement to promote rural tourism. The goal of this agreement was to establish actions and efforts to exchange knowledge, strategic information, technologies and standardizing processes for the benefit of this segment of the tourism industry. It also involves supporting companies, producers and their organizations in rural areas, as well as identifying companies in the tourism sector that can be supported with FIRA programs in marginalized rural communities with less than 50,000 inhabitants, according to the Ministry of Tourism.
Rural tourism, according to SECTUR, can be defined as: “trips with the purpose of carrying out activities of convenience and interaction with a rural community and all daily social, cultural and productive expressions of the same. Some examples of them are: craft workshops, mystical experiences, rural photography, gastronomic workshops, agrotourism, eco-archeology, ethno-tourism and learning dialects.” This type of tourism is part of a group called alternative tourism, that includes adventure tourism, ecotourism and alternative tourism in protected natural areas.