Viva Aerobus Rebrands to "Viva" with New Logo and Livery

Mexican low-cost airline Viva Aerobus has recently announced it will simplify its name to "Viva" and introduce a redesigned logo and aircraft livery. The airline also unveiled its new “Flex-Sí-bilidad” policy, a suite of 11 new features aimed at giving passengers greater control over their travel plans.

“We are embarking on a new journey, where, at almost 18 years old, we will continue to prioritize our customers. This marks a new stage where we will embrace innovation and advanced technology,” said Juan Carlos Zuazua, CEO, Viva.

Viva’s rebranding features a minimalist green logo that replaces the traditional red, white, and green design reminiscent of the Mexican flag. The redesigned logo, featuring the word "Viva" alongside a heart-like symbol, will be displayed on the fleet of 88 Airbus planes currently operated by Viva. 

“With this new name, we aim to convey that Viva is an airline for real travelers,” said Roberto Valdez, Chief Commercial Officer, Viva. The name change follows a trend in the Mexican aviation industry, as competitors Aeroméxico and Volaris have also simplified their brand identities.

Viva’s new Flex-Sí-bilidad policy introduces options for passengers to manage their flights. Six of these features are already available, while the remaining five will be implemented in the coming weeks. The policy allows passengers to make changes directly from their mobile devices.

“Our passengers asked for more flexibility, and we listened. All 11 options will be available online from any device within the next two months,” explained Zauzua.

Viva reported a 7.8% increase in passenger traffic in September, transporting 2.3 million passengers, with domestic traffic up by 8.6% and international traffic by 0.9%. The company’s load factor reached 88.1%, a slight increase from 86.9% in the same period last year. Viva attributes this growth to strong demand and an expanded route network, which includes 170 domestic and international routes.

Despite these positive trends, the airline is still facing challenges with its fleet due to Pratt & Whitney engine issues, which have grounded 25 of its planes since early 2024. “An average aircraft remains grounded for about 300 days for engine inspections. We expect a similar number of grounded planes next year,” explained Zuazua, indicating that this situation is likely to persist through 2025 and into 2026.

To maintain operational continuity, Viva has leased aircraft from Malta, along with crews, under Mexican aviation regulations. Zuazua acknowledged that the leasing arrangement had faced criticism but clarified that all steps were approved by the Federal Civil Aviation Agency (AFAC).