Volaris Reports Massive GrowthBy Emilio Aristegui | Tue, 10/12/2021 - 09:28
Volaris continues to take over the aerospace market in Mexico in 2021 and is ready to takeover other markets by competing head-to-head with bus companies that cater millions of passengers across the country.
The company published a report regarding the increase in capacity growth regarding passengers as compared to 2019 with a 22 percent growth. Volaris also stated an increase of 82 percent in load factors. The airline reported that the domestic Mexican market grew 21 percent, while the international market gained an 18.9 percent increase in September 2021 compared to September 2019. Volaris reports that the increase in demand led them to a domestic capacity of 22.2 percent and 21.7 percent capacity internationally, while maintaining a load factor of 81.8 percent.
Volaris highlighted that they transported 2.1 million passengers, representing an increase of 18 percent in comparison with pre-pandemic levels. Volaris currently offers more than 450 daily flight segments, connecting 43 different cities in Mexico with several routes and 28 cities in the US and Central America. “Volaris targets passengers who are visiting friends and relatives, cost-conscious business and leisure travelers in Mexico, the United States and Central America,” According to a recent company´s report.
“Our biggest competitor is not Aeromexico or Viva Aerobus, it is buses. It is a peculiarity perhaps rare, of our business. We are going to take more advantage of this. We feel that we have to be more aggressive with that market” said Enrique Beltranena, General Director of Volaris to A21. Volaris describes itself on its website as a company that is an “ultra-low-cost airline serving Mexico, Central America and the United States”, and it is no secret that they are looking to obtain a piece of the bus market.
Beltranena also indicated that Volaris currently holds 42 percent of the domestic market and 15 percent of the international market. He also mentioned that ground transport is their main competitor, with 41 percent of their routes competing against buses. The Mexican airline reported it catered a total of 10.2 million passengers for 1S21 according to a recent report powered by the Mexican Stoch Exchange (BMV), highlighting that 8.5 million passengers flew on domestic flights and 1.8 million on international routes.
Volaris also reported the substantial growth the company has had since 2006. “Since the beginning of operations in March 2006, Volaris has increased its routes from 5 to more than 179 and its fleet from 4 to 94 aircrafts.”