AI: Bimbo’s Secret Ingredient to Success

Grupo Bimbo, in association with Microsoft, developed two artificial intelligence (AI) programs  to facilitate the work of its employees around the world. 

José Antonio Parra, Global Digital Transformation and Data and Analytics Vice President, Grupo Bimbo, pointed out that as part of its innovation strategy, Grupo Bimbo decided to integrate AI into the company’s operations, addressing two approaches: understanding and discovering new possibilities and transforming the way they work. "For us, being in various countries, in constant growth and with our business involving thousands of people and millions of customers, we could not miss the opportunity to adopt AI to maintain our leadership in the baking industry," says Parra.

Using Microsoft Azure AI technologies, Gabriela López, Global Internal Control and Risk Management Vice President, Grupo Bimbo developed a copilot where users can make inquiries about the company's policies. "Now people can easily access the policies in the language they need," says Raúl Blanco, AI and Advanced Analytics Lead, Grupo Bimbo.

The main benefit of this solution is that it promotes compliance with Grupo Bimbo's policies, which apply to all employees across the 34 countries where the company operates, according to López. "We ran the risk of policies becoming a dead letter. You have a vast library and it turns out nobody consults them because the search process is too complex. Now there will be much more alignment," says López. 

Given the success of this technology, Grupo Bimbo decided to create a Copilot Product for the global communication team, which includes various tools to help generate emails, social media content, image proposals for marketing and communication projects and text translation, among others. 

Microsoft's partnership with Bimbo is a great example of how an innovation mindset and the new capabilities of AI can accelerate the transformation of a large company that is already a leader in its industry, says Rodrigo Kede, President for Americas Enterprise, Microsoft.

Parra says that with the implementation of these AI solutions, Grupo Bimbo aims to empower its employees, regardless of their role. Likewise, AI will enable the company to better understand its customers and provide quicker responses to the market.