The agro-industrial sector is an important component of manufacturing activity in the country. Beverages such as beer, tequila and mezcal represent a significant component of the trade balance. Equally important, food and beverages exports contribute to the positioning of the Mexico brand, including its image and culture, in international markets. However, not everything is alcoholic beverages. Products such as bread, confections, sugar, chocolate, fruit preserves and juices take a predominant role in the food and beverages industry.