Constellation Brands’ New Plant to Boost the US Market
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Constellation Brands’ New Plant to Boost the US Market

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Eliza Galeana By Eliza Galeana | Junior Journalist & Industry Analyst - Wed, 05/10/2023 - 19:31

Among this week’s top stories, Constellation Brands’ new plant in Veracruz could grow the company’s participation in the US East Coast market. Meanwhile, in 2022, Jalisco, Veracruz and Oaxaca were the biggest food producers in the country. 

 Ready for more? Here is your weekly roundup!

Constellation Brands’ Plant in Veracruz Has Great Potential

Daniel Baima, President, Constellation Brands, pointed out that a year after having announced the new plant in Veracruz, construction is progressing in time and form. The plant is expected to grow the company’s participation in the US East Coast market, as it will enable beer exports through boats, trains and trucks. Currently, Constellation Brands exports around 400 million cases of beer every year. It expects to increase this number by 50% and reach 600 million boxes annually. 

Jalisco, Veracruz and Oaxaca: Biggest Food Producers in 2022

The Ministry of Agriculture and Rural Development reported that Jalisco contributed 14% of the national food production in 2022, while Veracruz and Oaxaca stood at 10.7% and 7.6%, respectively. Victor Villalobos, Minister, SADER, highlighted that for the fourth consecutive year, agricultural, livestock, fisheries and aquaculture production in Mexico registered sustained growth in 2022. In 2019, food production stood at 287.4 million t, growing to 290.7 million t in 2020, 294.7 million t in 2021 and finally reaching 297.6 million t in 2022. 

WWF to Fight Food Waste in Mexico

WWF Mexico, the School of Communication of Universidad Anáhuac and the University of Bielefeld in Germany, presented the “Communication for Change” project, which was focused on driving food waste reduction among more than 400 university students. The initiative combined communication, education and environmental psychology strategies, through which specialists managed to create awareness among young people by recognizing themselves as part of nature and reinforced the belief that it is necessary to change their behavior to become more sustainable. 

Sugar Production Falls in 2023

According to projections released by the US Department of Agriculture (USDA), the Mexican sugar industry will stagnate in production and export levels during the next two commercial seasons. Sugar production for the 2022-23 marketing year is expected to reach 6.05 million t. Moreover, for the 2023/24 cycle, sugar production is forecast at 6.25 million, which reflects a slight increase over the previous harvest. Experts pointed out that these results are due to unfavorable weather conditions and high prices in fertilizers. 

How to Address the Food Insecurity Driving Forced Migration

Bram Govaerts, Director General and CEO, CIMMYT, talks about the need to take immediate action in the face of the current environmental crisis, to adapt and transform our current food systems. He pointed out that CIMMYT is ready to implement the Integrated Agrifood Systems Initiatives in Central America and the Caribbean, a methodology based on sustainable intensification of farming practices that has benefited over 300,000 farmers in Mexico.

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