Javier Martínez
Director General
Groasis
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View from the Top

Dutch Tech Reclaims Barren Landscapes

Fri, 03/01/2019 - 10:44

Q: How can Groasis play a role in Mexico’s reforestation efforts?
A: Our technology ensures a 90 percent survival rate and 90 percent savings in water consumption compared to any traditional system. Groasis’ technology is patented in 120 countries. We decided to set up shop in Mexico in 2019 and started manufacturing and exporting from here to other countries. Groasis offers Dutch reforestation technology manufactured in Tijuana and distributed beyond Mexican borders, with a high survival rate. We manage our entire supply chain and have strategic partnerships with NGOs, private companies, state governments and other players to boost reforestation in Mexico.
Q: What areas in Mexico could benefit the most from your technology?
A: In Mexicali, Baja California, Groasis has achieved a 93 percent reforestation rate in designated areas. In Yucatan, Groasis has achieved a 98 percent survival rate in its reforestation activities despite challenging soil and weather conditions. In general, the whole country can benefit from our technology and to maximize these benefits, Groasis builds tailor-made projects for those clients that require it.
We work with a wide range of clients, including the National Institute of Agricultural and Livestock Forestry Research (INIFAP), the Autonomous Agrarian University Antonio Narro, Anahuac University and the Comprehensive Evaluation Center (CICESE) in Baja California. In the public sector, Groasis works closely with the National Commission of Arid Zones (CONAZA), which is a commission from SADER that focuses on developing soil and water conservation projects, as well as with the National Forestry Commission (CONAFOR).
Q: How can Groasis’ technology contribute to the government’s philosophy of austerity?
A: The company is in close contact with the federal government, which has already started to use Groasis’ technology. This collaboration is helping us reach new companies that could benefit from Groasis’ technology. The company’s philosophy is based on using technology to generate savings and to develop more efficient reforestation. We believe Groasis can be a strong partner to companies and the government to help them implement a sustainable and affordable CSR. Also, our philosophy is to connect companies and the government with NGOs that are strongly committed to Mexico’s reforestation. Our idea is to create a network where everyone can become part of this effort.
Q: What opportunities do you see to collaborate with the mining sector in Mexico?
A: The National Meteorological Service (SMN) sees our technology as a viable and desirable technology for the mining sector, following successful results in countries like France and Spain. Therefore, we expect to develop a strong collaboration in the near future with the mining sector in Mexico. Our key partnerships with NGOs in the country will help us reach the sector and its companies. Another attractive market is food and beverages because of its high-water consumption and interest in balancing their environmental footprint.
Q: What can companies and the Mexican government get from partnering with Groasis?
A: Groasis saw the opportunity to bring its technology to Mexico to help potential clients in the reforestation of dry, eroded and derelict areas and its Ecological Water Saving Technology is the perfect solution to plant trees using less water. This technology can use 1L instead of 10L while planting in dry areas.
The Dutch government considers Groasis a national icon. We were recognized as the most innovative company in the Netherlands by the Dutch Chamber of Commerce because of our technology’s high social, environmental and economic impact. In 2019, the Khalifa International Award for Date Palm and Agricultural Innovation selected Groasis as the winner of the Pioneering and Sophisticated Innovations Serving the Agricultural Sector.

Groasis is a Dutch company founded by Pieter Hoff that specializes in forestation of man-made deserts. It aims to contribute to the forestation of 2 billion hectares in various countries by developing and implementing cost-effective solutions