Grupo Bimbo Tops Mexico’s Reputation Ranking for Ninth Year

Grupo Bimbo has been recognized for the ninth consecutive year as the company with the best reputation in Mexico, according to the Monitor Empresarial de Reputación Corporativa (MERCO) ranking. The company also ranked first in the food sector.

The study, independently audited by KPMG under the ISAE 3000 standard, analyzed more than 200 national and international companies based on criteria such as financial performance, social responsibility, commercial offerings, innovation, digital presence, and perceptions from journalists, economists, consumers, and opinion leaders.

The 2025 edition involved 1,825 executives, 95 financial analysts, 72 business journalists, 80 government representatives, 79 NGO members, 70 labor unions, 71 consumer associations, 100 business professors, 121 social media managers, 4,359 consumers, and 39,745 MERCO Talento assessments. Additionally, a digital analysis of companies (MERCO Digital) was conducted in collaboration with Nethodology, analyzing 500,365 mentions. A benchmarking of objective indicators was also carried out, evaluating reputational merits from 59 companies.

Founded in 2000, MERCO has become a leading international reference in corporate reputation. Its methodology and transparency have established the ranking as a reliable guide for assessing the commitment, performance, and leadership of the country’s most relevant companies.