Heineken to Invest US$2.75 Billion in Yucatan

Netherlands-based brewing company Heineken will invest over US$2.7 billion in Yucatan. The investment will help the company to better serve the Yucatan Peninsula, harnessing recent infrastructure investment in the region. Minister of Economy Marcelo Ebrard noted the investment is aligned with the federal government's strategy of encouraging companies to establish operations in regions with sufficient water resources, such as the southeast.

Oriol Bonaclocha, CEO, Heineken Mexico, confirmed the investment will total US$2.75 billion between 2025 and 2028. The funds are designated for a new brewery in the municipality of Kanasin, which will become the company’s eighth facility in the country. The project is expected to generate more than 3,000 jobs and will supply the Yucatan Peninsula, leveraging the infrastructure and connectivity of the country's southeast region.

“This investment marks a significant step for the company. For the first time, Heineken undertook an indigenous consultation, which positions it as the first company in the sector to foster open communication with communities,” Bonaclocha added. He also noted the collaboration with the government of Yucatan in the search for local suppliers. He stressed the company’s commitment to continuing to invest in innovation and sustainability, considering the environment, social impact, and intelligent consumption.  

“We trust in Mexico, its people, and everything we can build together. Our company was born here in 1890 and we will continue making history to provide moments of joy and inspire a better world,” concluded Bonaclocha.