Mexican Mango Stepping UpBy Sofía Hanna | Thu, 01/28/2021 - 17:56
Mexican mango is one of the products that have been promoted this year abroad and during the International Congress for Mexican Food, Manuel Michel, Executive Director of the National Mango Board, explained some of the promotion techniques the association used in 2020. Food sampling is on hold, and consumers now prefer buying packaged over non-packaged goods, while more customers are ordering from home. Given all of the factors mentioned, the National Mango Board has committed to online advertising and social networks while at the same time continuing showcases in service industry publications.
The strategy had its highs and lows, especially since 2020 was a very inconsistent year. The mango industry noticed a 40 percent rise in frozen mango demand, a drop in regular mango and a two percent growth in dehydrated mango.
Interested in more? Here are the week's major headlines in agribusiness & food!
- The Mexican agriculture sector mentioned that at the moment there are 18 collaboration agreements in favor of the domestic agribusiness industries, 16 of them international. Mexico is now working with countries including Honduras, El Salvador, Panama, Ecuador and Belize to contribute to the sustainable development of production systems and producers of rural communities.
- FAO designated Mexico as a World Reference Center for Antimicrobial Resistance, which means that now Mexico has the responsibility to raise awareness, develop surveillance and promote correct practices and use of antimicrobials, according to FAO. Other countries that have also been given the opportunity to have a Center for Antimicrobial Resistance are the UK, Denmark, Thailand, Germany, the US and France.
- The agricultural sector needs technological solutions. The Sparkassen Foundation aims to promote technological development in developing countries. "We merge the innovation of female and male entrepreneurs with the country's real needs to generate a positive impact." The foundation links agricultural companies with financial institutions to help rural areas develop.
- The Ministry of Agriculture and Rural Development (SADER) reported that 4,000 corn producers would receive fertilizer to use in their plantations. To distribute the fertilizer efficiently, there will be 12 technical seminars to link producers with nationally recognized specialists to help them improve their production practices.
- Undersecretary of Food Self-Sufficiency Víctor Suárez Carrera stated that Mexico is on its way to manage agroecology so Mexico can follow a sustainable path to address soil degradation. "A great challenge that we have as a country, and in general as humanity, is to preserve our natural resources and the environment, reestablishing the cycles of the planet and in parallel producing healthy, nutritious, quality, affordable and sufficient food for everyone. It is not an easy challenge but it is imperative."