Image credits: Björn Hornemann
News Article

Mexican Wine Sales to Drop 60 Percent over 2020: CMV

By Jan Hogewoning | Thu, 11/12/2020 - 20:41

Lower levels of eno-tourism are going to lead to a drop in Mexican wine sales of 60 percent over 2020, according to estimates from the Mexican Wine Council (CMV). In a statement from the council, Director General Paz Austin stated that a majority of wine bodegas depend on tourists visiting them when following the wine routes in states like Baja California, Coahuila and Queretaro. The director also pointed to the impact of the closure or reduced capacity of hotels and restaurants on national wine consumption. She indicated that wine makers are now dealing with oversupply as they have not lowered production levels.

One of the ways in which the industry has been trying to cushion the pandemic effect is to push online sales. Heraldo de Mexico writes that on Amazon, Mexican wines outsold wines from Spain over the last few months. In the CMV statement, it was also mentioned that the council had worked successfully to get different Mexican wine brands on e-commerce and delivery platforms such as Canasta Rosa, Claro Shop, Rappi and Barrio Campo. Other platforms that are organizing discount sales of Mexican wine during the discount Buen Fin period between Nov. 9 and Nov. 20 are Solamente México, La Contra and Mercado de Vinos.

According to a 2020 study conducted by the Economic and Commercial Office of Spain in Mexico with data from the years 2015 to 2019, the Mexican wine industry had seen an average 8 percent growth over the last five years. INEGI statistics state that the industry employs close to 500,000 dayworkers, cultivating 37,000ha that produce almost half a million tons of grapes. This makes wine the second-largest employer in the agricultural sector after horticulture. The total volume of wine produced in 2018 was 122 million L. Almost all Mexican wine is consumed in the country itself.

The data used in this article was sourced from:  
Heraldo de México, El Sol de México, ICEX
Photo by:   Björn Hornemann
Jan Hogewoning Jan Hogewoning Journalist and Industry Analyst