Sigma Eyes World Cup Boost After Record 2025

Sigma Foods expects increased foodservice demand tied to the 2026 FIFA World Cup, particularly in Mexico City, Guadalajara and Monterrey, as well as in the United States, after reporting record 2025 revenue of US$9.27 billion and net income of US$462 million.

The Mexico-based producer and marketer of processed meats and dairy products, which operates brands including FUD, San Rafael, Yoplait, and Chimex, said the tournament could provide incremental growth in cities hosting matches.

“We see a recovery in the foodservice channel in Mexico coming from more customers, but also penetrating those existing customers and additional growth coming from the World Cup, particularly in the cities where there will be some matches,” said Roberto Olivares, CFO, Sigma Foods.

In 2025, Mexico remained Sigma’s largest market, accounting for 49% of revenue, followed by Europe with 26% and the United States with 18%. Total volumes reached 1.82mt during this period. Fourth-quarter sales rose 12% to US$2.46 billion, while full-year revenue increased 4% year over year. Net income rose sharply from US$52 million in 2024 to US$462 million in 2025.

For 2026, Sigma projects 4% sales growth and a 2% increase in volumes, supported by lower raw material costs and expansion across regions. The company expects a 5% increase in cash flow, driven by improved cost conditions and double-digit year-over-year profitability growth in Europe.

Olivares said the company implemented selective price increases in 2025 to offset US$400 million in higher raw material costs, particularly turkey breast. Prices for turkey breast have declined 12% so far this year. “We expect raw material prices, particularly turkey, to gradually trend downward in 2026,” he said, adding that the company will now focus on balancing long-term volume growth.

Sigma plans to increase capital expenditures by 27% to US$460 million in 2026. Investments will focus on restoring capacity in Spain, largely covered by insurance reimbursements received in 2025, as well as expanding production capacity in Mexico and the United States and modernizing systems globally. Capital expenditures totaled US$361 million in 2025.

“In Europe, our team delivered exceptional performance while navigating temporary capacity constraints resulting from the Torrente flood, particularly early in the year. We protected market presence and customer service levels by relocating production across our network and trusted partners,” noted Rodrigo Fernández, CEO, Sigma. European revenue rose 4% in 2025, while volumes declined 2%.

The company also cited improved performance in dairy, particularly yogurt and cheese, and outlined strategic priorities focused on volume growth, innovation in high-protein snacks, direct-to-consumer sales, investment in systems and marketing, and development in food science and responsible proteins.