Amazon will start selling Hyundai cars online starting next year. In a press release, the e-commerce giant emphasized its commitment to simplifying and expediting the car-buying experience, transforming what is “traditionally a time-consuming process into a streamlined and convenient online transaction”.
The partnership between Amazon and Hyundai aims to revolutionize the way people shop for cars. A promotional video released by the two companies underscores the objective of providing a "simple, convenient, and even quick" car shopping experience. The collaboration marks a significant shift in the automotive retail landscape, bringing the ease of online shopping to the traditionally complex world of car purchases.
Starting next year, US consumers will be able to browse and filter available Hyundai cars on Amazon based on various criteria such as model, trim, color, and other features. The online platform allows customers to complete the entire purchasing process, from selecting their preferred vehicle to choosing payment methods and financing options. Additionally, customers can schedule the delivery or pickup of their chosen Hyundai through a dealership.
In response to this collaboration, President and CEO of Hyundai Motor Company, Jaehoon (Jay) Chang, expressed enthusiasm about being the first automotive company to facilitate full end-to-end transactions on Amazon's US store. In a statement, Chang said, "This is another example of how we continue to push for ways to elevate the customer journey together with our outstanding retail partners."
Beyond the online car-shopping experience, the multi-year partnership between Amazon and Hyundai envisions an enhanced in-car technology experience for Hyundai owners. By 2025, Hyundai cars will feature a hands-free Alexa experience, allowing drivers to not only enjoy audiobooks and music but also manage their Amazon smart home tools while on the road. This integration of voice-activated technology aims to provide Hyundai customers with a seamless and connected driving experience.