Rafael Funes
Executive Chairman
LOVIS Holdings
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View from the Top

Around the Clock Technology Ahead of Its Time

Thu, 09/01/2016 - 11:26

Q: What has been your experience breaking into the Mexican technology development market?

A: Twenty-seven years ago, the DynaWare brand entered the Mexican market for the first time. DynaWare created an enterprise operating system (EOS) concept, which enhances a company’s transactions and operations by improving its processes. In 2003, following new technological advancements we transferred our solution to the cloud, DynaWare Online. Our EOS concept is divided into software solutions, consultancy services and human development. Breaking into the technology development market has proven to be difficult because Mexico is not yet perceived as a competent provider of highly advanced technological solutions, which is why we decided to relocate our operations to London. As we introduced DynaWare to Mexico, we opened LOVIS’ first Mexican subsidiary, becoming a Mexican company settled in the UK, but consisting mostly of Mexican capital. We intend to relocate our software development processes to the UK from Spain, while our administrative operations remain divided between Mexico and the UK. We also work in Ireland, Canada, Australia, New Zealand, Chile, Peru and Ecuador, and are planning to expand our presence into Asia and Central Europe after properly assessing each region's possibilities.

Q: How is LOVIS helping to change the market’s mindset regarding Mexico’s IT development capabilities?

A: Mexico is well branded as a manufacturing country but not as an R&D and engineering center. Design and technology developments are imported and we simply follow trends instead of leading them. The problem with this attitude is that Mexico misses out on the biggest opportunities because value generation comes from product development and national integration. In that sense, LOVIS has created high-value advanced technology but the world’s perception does not match our reality. To change this, we positioned LOVIS as a British company that owns DynaWare software and technology. Thereafter, we introduced it to Mexico and expand our market share so that eventually we will be able to position Mexico as an advanced technology developer.

Q: What is the difference between your EOS and traditional enterprise resource planning (ERP)?

A: ERPs require each client to individually assemble and adapt the solution to fit their needs. This is not only time consuming but may also drain financial resources, and the end result is less predictable. Our EOS solution was built to factor in the needs and variations of different sectors. It is as configurable as ERP without requiring adjustments to the original line of coding. The result is a universal, configurable and scalable enterprise application ready for every company, regardless of its size, sector or country of origin. Operability is another huge differentiator between both solutions. ERPs halt for an average of five days to perform monthly closing processes, while EOS accounting is automatic and runs around the clock. If our solution is not available at any given point, our clients are exempt from payment. LOVIS has focused on product availability and operational continuity, regardless of a clients’ geographical location. Our cloud solution allows users to access their platform through any device, which responds in real-time to operation modifications.

Q: How has the EOS approach directly influenced the automotive industry?

A: Advanced manufacturing sectors such as the automotive and aerospace industries are particularly important for LOVIS. As these sectors continue their global growth, companies need EOS solutions that can help them control costs and expenses, inventory and component delivery in a high-paced industry. Our solution was ahead of its time when we first launched our DynaWare software and it took the market nearly 10 years to catch up with LOVIS. We are still many years ahead of trends. For example, one of the biggest ERP companies recently announced a new technological advancement in which the complete database in the Random Access Memory (RAM) is processed. What seemed to be an industry breakthrough had been a LOVIS operation for over 12 years. The biggest problem we face is slowing down our innovation process to run parallel to market expectations. Some of our solutions are 4 years old but will not be made available for at least another three years, when the market will be ready to recognize the value.