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News Article

Audi México Will Have New President

By Alejandro Enríquez | Mon, 09/07/2020 - 12:15

After almost two years as head of Audi México and overseeing the manufacturing operations of the Q5 model at Audi's plant in San Jose Chiapa, Puebla, Andreas Lehe will move on to the position of Chief of Strategic Planning at Audi AG. Tarek Mashhour will replace Lehe as Executive President of Audi México on Nov. 1, 2020.

"We want to thank Andreas Lehe who had a successful performance as President of Audi México," said Peter Koessler, Executive Director of Production and Logistics at Audi AG, on a statement. "Under the supervision of Andreas Lehe, Audi México delivered very positive results and good results will also be delivered in his new position as Chief of strategic planning."

In November, Tarek Masshour will be heading the manufacturing operations at Audi México. He has broad experience within Audi AG, following his appointments as Corporate Chief of Production and Chief Production Planning at Audi's plant in Ingolstadt (Germany), Neckarsulm (Germany), China, Belgium and Hungary, as well as at Lamborghini’s plant in Italy. Mashhour was also part of the team that planned and brought to life Audi's plant in San Jose Chiapa. Since October 2018, Mashhour is leader of mass production for Audi's electric vehicles.

Lehe became Executive President of Audi México on Jan. 1, 2019. Under his supervision, Audi produced Q5 number 555,555. In 2019, production reached 156,995 annually, a major achievement as it surpassed its production capacity for a third consecutive year. Sustainability always remained a priority for Audi and for Andreas Lehe who oversaw the plant’s sourcing of 100 percent green energy. "It is our responsibility to be sustainable and to promote sustainability in the region," said Lehe to Mexico Automotive Review in 2019.

You can read the full interview with Andreas Lehe here.

Lehe also managed Audi México's operations throughout the ongoing pandemic, which forced the plant to be shut down for almost two months. The renovated production approach, however, has been key to the successful performance of the Q5 model in global markets except for China.

Tarek will be the third Executive President of Audi México. Prior to Andreas Lehe, Alfons Dintner was the first Executive President of Audi México in 2014. He was responsible for the establishment of the manufacturing plant in Puebla. "We wish Dr. Tarek Mashhour success in the upcoming challenges that he will face in Audi México," said Koessler.

“At Audi, we believe it was the right decision to come to Mexico, because this is a land of manufacturers and there is a high concentration of industries and suppliers,” said Andreas Lehe to Mexico Automotive Review. We wish him the best of luck in his future endeavors!

Photo by:   Audi México
Alejandro Enríquez Alejandro Enríquez Journalist and Industry Analyst