Given Mexico’s growing vehicle park and considering the average age of a Mexican vehicle, it is becoming increasingly important for drivers to really understand how to move through traffic. According to data from the National Council of Accident Prevention (CONAPRA), more than 16,600 are killed every year on the road, while more than 1 million are gravely injured. This represents more than 2.6 million accidents annually, with an approximate cost for the country of MX$150 billion (US$9.7 billion). To enlighten drivers and to promote traffic safety, AXA launched a new mobile application called AXA Drive in May 2014. Using the accelerometer and GPS embedded in a smartphone, AXA Drive can record the vehicle’s acceleration, braking, and turns, creating precise statistics regarding the driving style of the user. The application is available for iOS and Android systems, and it has now been downloaded more than 81,000 times.
The smartphone must be in a horizontal position for the electronics to have a close approximation to the real performance of the car. After every journey, AXA Drive evaluates the strengths and weaknesses of the user’s driving style, offering a final punctuation based on the results. Those scores are saved daily, creating a log where the user can check his or her progress. AXA Drive also creates a community where drivers can share their experiences and the advancement of their driving skills. Furthermore, the application is open for all users, independent of whether they have an AXA insurance policy, while the company does not gather personal information from the drivers. The personalized advice that AXA Drive generates based on the driving style of each user, combined with global statistics presented on the application, motivates drivers to keep using AXA Drive and keep improving their driving skills.