Saúl Haro
President and CEO of Macrolynk
View from the Top

Better Integration for Improved Supply Chain Management

Mon, 01/06/2020 - 05:00

Q: How important is the automotive sector in Macrolynk’s operations?

A: Automotive companies are our strategic clients and the purpose of our technology is to make their processes more efficient. If companies stop their production line, that costs them around US$30,000-US$50,000 per minute. Creating a zero-error-margin platform makes us a bulletproof option for our clients. Our focus is on the global supply chain, so our platform offers a collaboration space for the company, its supplier and the customs officer. Macrolynk is a real-time collaboration system.

Q: What are the main gaps in the automotive supply chain and how does Macrolynk help to fill these?

A: The gap is in the customs office. Today, ERP and accounting systems managed by the company are disconnected from those used by customs agents, even though automotive companies need real-time information from the customs office to create tax budgets and reports. There is an excess of manual operations and a big risk of losing fiscal benefits for not being highly automated.

Processes can be more efficient by integrating everything in the same portfolio. Both the company and the customs agents should be working on the same platform, at the same time and connected in real time to know where shipments are, when they will arrive and when the import taxes are paid. When the customs declaration is being filled, it should also be feeding the company’s system with information to keep track of the data required by the Ministry of Finance. 

Q: How can logistics companies better focus on the automotive sector’s needs regarding just-in-time (JIT) and just-in-sequence (JIS) operations?

A: Companies need to visualize their stock in real time and doing that by hand is impossible. The issue is that people think technology is expensive and yes, it is. The secret is to find a way to make expensive technology accessible to Tier 1, Tier 2, Tier 3 and Tier 4 companies. If a company is looking to ensure JIS supply, they should not buy software but a visibility service.

We expect Macrolynk’s all-in-one platform will change the way foreign trade is conducted in Mexico. Access to Macrolynk is simple because companies are not required to buy a license but just to sign up. They are going to pay what they have to pay and they will have a single platform to handle everything. Our money is in each transaction, not in the technology. When you focus on transactions, everyone benefits: customs offices get the tax money in real time, customs agents are connected to the customs office and charge for their services and companies conduct their operations quickly so they can reach the global market.

Q: What are Macrolynk’s growth projections for 2019 and 2020?

A: We already won Expansion’s magazine Entrepreneur of the Year recognition in 2015 for 2020, we want to be a disruptive company that handles thousands of transactions per month with customs agents connected in real time to different companies.

We are now in the after-beta stage, which means we are now defining and integrating our sales channels. I believe the maturing of our all-in-one model will take six more months as we identify and integrate new needs. After this, we will open Macrolynk offices across the country that will focus on attracting companies locally. We hope that companies start coming organically to the platform past this point.

Q: What are the most important lessons small manufacturing or supply chain software developers can learn from Macrolynk’s success story?

A: Most software companies rely on big clients and when this fails, cash flow is compromised. Therefore, they need to go viral. This is the secret of software companies, to create services that can go viral. Today, Macrolynk is at that stage. We do not want to rely on big customers; we want to be the king of the SME segment.