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BMW Looks Toward Sustainable Future in Mexico

By Lorenzo Núñez | Wed, 11/24/2021 - 11:56

BMW’s plant in San Luis Potosí is capable of producing 35 units per hour and since its arrival, it has created over 32,000 jobs, benefiting much from the supply network in Mexico. With this plant, BMW supplies 39 markets. BMW considers that the most important challenges ahead for the Mexican automotive industry are the VUCA world, electrification and carbon neutrality. Volatility, uncertainty, complexity and ambiguity (VUCA) are all part of the management literature that materialized during the pandemic. Lockdowns, semiconductor shortages, the decoupling of the US and China, and the container crisis are just a few examples of the VUCA world. Nevertheless, these instances create opportunities, such as Porsche and Tesla selling more electric cars than what was anticipated three years ago. BMW is also moving in this direction by looking to introduce BMW’s first 100 percent green vehicle, which involves a sustainable supply chain, production and delivery of their electric cars.

Lorenzo Núñez Lorenzo Núñez Junior Journalist & Industry Analyst