Bosch to Launch In-Vehicle AI Platform at CES 2026

Bosch will introduce its AI Extension Platform at CES 2026 in Las Vegas, outlining a strategy to expand predictive and personalized in-vehicle software through partnerships with Microsoft and NVIDIA. The company said the platform is designed to upgrade existing vehicle systems with artificial intelligence capabilities without altering core electronic architectures, positioning Bosch to scale its in-vehicle software business and target revenue exceeding €2 billion (US$2.35 billion) by 2030.

Markus Heyn, president, Bosch Mobility, said the platform enables rapid deployment of AI features in current vehicles. “This technology allows existing vehicle systems to be updated quickly with advanced AI functions, increasing safety and comfort,” Heyn said. Bosch added that the system focuses on learning driver routines and preferences, using contextual data to automate vehicle responses.

According to Bosch, the platform enables vehicles to interpret natural language commands and link them with learned behavior. For example, if a driver says, “I am cold,” the system can automatically activate seat heating and adjust the cabin temperature in a coordinated manner. These functions are designed to operate predictively, based on recurring usage patterns rather than isolated commands.

Bosch is entering a growing market for intelligent in-vehicle infotainment. Market research firms Grand View Research and MarketsandMarkets estimate the global intelligent infotainment market will reach  €17 billion by 2030. Bosch said it aims to rank among the world’s top three suppliers in this segment as demand rises for software-defined vehicles.

At the GTI Summit, Ricardo Swain Oropeza, dean, Tecnológico de Monterrey, said the use of AI in vehicles is accelerating, supporting applications such as driver assistance, predictive maintenance and autonomous navigation. He noted that many of these capabilities are already being developed in universities and companies, enabling vehicles to operate and adapt using onboard AI without relying on cloud connectivity.

Bosch is integrating Microsoft 365 into the platform to support productivity features during travel. Using voice commands, drivers can join Microsoft Teams calls or manage tasks while driving. Bosch said safety remains the priority during these interactions; for example, when a call is initiated, the vehicle can automatically engage adaptive cruise control to reduce driver workload and limit distractions.

The platform’s computing foundation is based on NVIDIA’s DRIVE AGX Orin processor, which Bosch said delivers up to 200 trillion operations per second. The processor supports real-time sensor data processing and advanced AI workloads. Bosch added that the use of NVIDIA NeMo tools and Nemotron models enables more natural conversations between drivers and vehicles, as well as improved environmental perception.