Chirey Enters the Mexican MarketBy Sofía Garduño | Fri, 06/03/2022 - 11:03
Chirey, known globally as Chery, announced its official entrance to the Mexican market. The brand aims at opening 40 dealerships during its first year in the country, covering 62.5 percent of the Mexican territory. Mexico City, Guadalajara, Tijuana and Merida are some of the cities where the automaker will establish.
“We are aware that all brands are suffering from the chips shortage and we are not the exception. However, the support from corporate will allow us to introduce the brand this year with the needed volume and availability,” said José Sánchez, Vice President, Chirey Mexico.
The company is going to import its vehicles from China and will begin commercializing the Tiggo 7 Pro and the Tiggo 8 Promax. The former features a 1.5L turbo engine and a 92.5 percent efficient transmission that saves 7 percent of gas consumption. It also has a digital screen, an electric trunk door and a Chasis Confort T1X system. The Tiggo 8 Promax offers an ACC system that monitors road conditions, blind spot detection and lane-keeping assist.
At the beginning of 2022, Chirey opened a Facebook group for Mexican consumers to discuss their thoughts on EVs, possibly hinting that the company is considering bringing its EQ1 battery-electric compact. The global presence of electric and hybrid models is only expected to continue increasing as over the next decade, 80 percent of global lithium production will be used for the manufacturing of EV and PHEV batteries, as reported by MBN.
Chirey has over 1,500 selling points across the world and importing presence in more than 80 countries. The automaker has also over 5,5000 collaborators that work at its R&D centers in China, Germany, US and Brazil.
Chirey has bet on a globalization strategy that involves the creation of alliances and partnerships. Chirey and Jaguar Land Rover, for example, have invested in the establishment of Chirey Jaguar Land Rover Motors, which is the first automotive company created from a collaboration between a Chinese and a British actor.
“Chery has always focused on developing domestic and international markets. The company has continuously strengthened its globalization efforts through the implementation of product, localization and talent strategies. After more than 20 years of development, Chery’s sales and services’ network covers more than 80 countries and regions, winning the trust of 9.5 million consumers worldwide,” said Yin Tongyue, President, Chery Automobile.