Víctor Benavídez
Country Manager
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Fri, 01/24/2020 - 11:29

Q: How has TIBA advanced in growing its presence in the Mexican logistics market?

A: The global strategy for TIBA Mexico is to become the No. 1 country within TIBA global network in the near future. The company sees a huge opportunity here and we will concentrate our efforts to make our local subsidiary achieve its market potential. The first step TIBA took was to appoint this year a Country Manager for Mexico. In the past the regional CEO was responsible for both the country and the region; having a specific manager position for Mexico will strengthen our position in the market.

TIBA Mexico’s development is key not only for TIBA but also for Romeu Group’s global strategy as it was announced to the Group’s 100 Top leaders on the annual strategic meeting that was held in Spain in 2019.

Q: How has TIBA evolved to meet the demands of new companies arriving to the market?

A: Our Market Niche Specialization strategy and customer-centered culture is making the difference in how we approach and solve, alongside our customers, the challenges of every company to ramp up in the automotive industry. The size of our company allows us to respond quickly and be very flexible when adapting to our customer’s ever-changing environment while we provide integrated solutions. For new companies arriving into the market integrated solutions are strategic for them to structure their business.

Q: How has demand for predictive logistics increased in the last couple of years?

A: Customers continue to demand more and more data. We have found, however, that historical information in the sector helps little to predict certain behaviors and situations. Predictive analysis, therefore, involves cooperation from all sides: OEMs, suppliers and logistics services providers. Logistic operators cannot create projections based solely on cargo movements, because this adds little value. The added value of information can be found in integrating and analyzing the data generated throughout the entire supply chain, not just in one part. TIBA has a business intelligence department in which it constantly invests to provide valuable insights on market and volume trends to our customers so they can have qualified elements for better decision-making processes.

Q: How does TIBA differentiate from other companies that offer similar services?

A: TIBA is dedicated to offer services only in the niches where it can add value to clients. In view of the increasing demand for speed, efficiency and quality, we make sure to comply with our customers’ expectations, delivering what we agreed to –without over-committing- with transparency. As a result, we ensure our clients receive high quality and an added value with our services. For TIBA Mexico, this service model has been truly effective and we hope to be able to reproduce it at a regional and international level.

Q: How can saturation be eliminated at Mexican ports and airports?

A: New technologies and system integration among all the players will definitively improve processes. Mexico needs to learn from other countries and replicate what state-of-the-art ports have implemented. At the same time, public and private investments should also resolve saturation at ports and airports. Pressure must be exerted in private sector chambers and associations so greater and better investments can be made in logistics infrastructure, including rail and road.

Q: What are the greatest advantages that TIBA’s technology offers to its clients?

A: Throughout the automotive supply chain, there are gaps where there is no transparency and clients lose visibility of their processes. For this, we have My TIBA, a powerful tool—above standard GPS and ERP systems- which provides customers with real-time-visibility of their cargo throughout the entire supply chain 24 hours a day and seven days a week.

TIBA also has alliances with technology start-ups that are working on improving the integration and visibility along the supply chain. As these new technologies will drive the future of logistics, TIBA is getting ready for it. Part of our strategy is to reach those areas where we see greater potential for development aiming to make the world of logistics a moving experience. In addition, Romeu Group has also a R&D team at its headquarters which is creating, innovating and implementing new developments to our systems.