Q: What are your plans as the new Managing Director?
A: We want to continue the growth we have enjoyed so far and outperform the Mexican market. We will strive for continuity with the strategy established by Joaquín Tortola in the previous administration, while developing new tools that will make Atotech more efficient. This will result in better customer service. We are working on an expansion project in our production facilities, including new testing laboratories complete with an electronic microscope and a tech center devoted to our clients.
Previously, to homogenize our production we had to send components to Berlin, Brazil or the US for testing, which meant higher logistics costs and an extended time frame. With this new technology center we will be able to perform these operations in Mexico, obtaining Just-in- Time results. Mexico will undoubtedly play a key role in Atotech’s development and this latest investment is proof of the company’s expectations for the country.
Q: How will Total’s decision to sell Atotech impact your operations in the Mexican market?
A: Total supported Atotech’s growth for more than 20 years but in the selling process preference was given to those whose offers are in line with the company’s strategy. We do not expect a change in our operations as it is our core business and the basis of our success. Atotech has more than 4,000 employees globally and its working philosophy has successfully reinforced its operations for many years. We hope new opportunities will arise.
Q: To what extent has Atotech advanced in technological developments of materials used in coating applications?
A: Atotech has made progress but the Mexican market lags behind global development. Industry players have expressed interest in eco-friendly technologies but these new solutions have not yet significantly permeated the market. This is both a challenge and an opportunity for Atotech de México. We are confident the Mexican market will soon fully understand the scope and impact our products have toward a more sustainable plating industry. We invest heavily in the research and development of breakthrough, cost-effective and sustainable solutions. This makes innovation possible in a wide spectrum of industries.
Q: How is Atotech planning to promote its services and stand out from its competitors?
A: Atotech’s strategy is based on technological leadership, environmentally sound technology and the best local service. This is the promise we give our customers. Our product and service portfolio is second to none in the industry. We are present in all major markets and are always on hand to provide high-quality products and services to our customers.
We are now producing components we previously imported, reducing logistics and operating costs. Fierce competition is positive because it pushes us to be better. We have improved our marketing and sales strategies as a result while developing training programs for our staff. These courses are compulsory for all employees and professional development is continuous, so they can know everything about our products, our processes and the company as a whole.