Defining Trends Toward Commercial SuccessBy Mónica López | Mon, 04/05/2021 - 11:51
Read our full coverage of the presentation here.
The pandemic forced the automotive sector to redefine how brands do business. Mazda was one of the companies in the industry that showed how to deal with a crisis, while still putting the customer at the center of its corporate strategy, said Miguel Barbeyto, President of Mazda, during his presentation at Mexico Automotive Summit 2021 on Thursday, Mar. 25. Barbeyto spoke about the new habits the pandemic has created for consumers in areas ranging from education, mental and physical health and remote work. Although it may not seem like it, he said, all of this affects Mazda as the consumer has only one paycheck to divide among all their needs.