Differentiation Through Continuous Improvement

Q: What benefits does Queretaro offer to the automotive industry, and what are the main challenges companies face when entering the state?
A: Queretaro is a safe state for investments, offering a good quality of life, a robust business ecosystem, and a favorable geographic location. Companies entering the state face challenges such as competition, a need for skilled labor, and limited energy availability. To tackle these challenges, the state is focusing on training specialized talent and creating an environment conducive to investment.

Q: How is Queretaro supporting the transition toward vehicle electrification?
A: The state focuses on continuous improvement, aiming to attract technology-driven companies that contribute to product innovation. This strategy allows us to differentiate ourselves from other regions. We are also investing in education and electromobility laboratories to train technicians specialized in EV. We have also conducted decarbonization studies and are installing charging stations for EVs to promote their use.

Q: What initiatives is the state developing to ensure the local workforce has the skills needed by the industry?
A: We are modifying educational programs and supporting companies in their training efforts. For example, we are collaborating with Magna Exteriors to ensure that local talent meets its demands. 

Q: What measures is the state deploying to support decarbonization goals?
A: We are implementing several decarbonization measures, such as the highest environmental tax per ton of CO2 in Mexico. We also offer compensation to companies that successfully reduce their emissions.

We align our regulations with international standards, allowing companies to remain competitive in emission reductions, which is vital for meeting decarbonization goals in the supply chain. In response to global economic trends, we are developing suppliers and strengthening our internal market. By investing in education and energy, we aim to mitigate disruptions in the supply chain and ensure stability in the sector.

Q: What measures is the state taking to attract new companies to strengthen supply chains in the automotive industry?
A: To attract new companies, the state needs industrial capacity, sufficient energy, skilled talent, and a local supplier ecosystem that can handle industry fluctuations. Strengthening supply chains is essential because it improves logistics, allows companies to maintain low inventory levels, and ensures products arrive just in time, enhancing operational efficiency and competitiveness.

Q: What are Queretaro's priorities to support the growth of the automotive industry?
A: We are focusing on fostering job creation, driving sustainability, and promoting innovation in the automotive sector. We aim to enhance the manufacturing of EVs and support the development of autonomous vehicles. Since 2021, we have experienced 13% growth in employment, reflecting our commitment to creating a robust workforce that meets the evolving needs of the industry.

As we move forward, one of our primary challenges will be enhancing connectivity infrastructure. We are actively developing advanced 5G networks and expanding fiber optics, which are essential for efficient data processing. These technological improvements are crucial for establishing a comprehensive mobility ecosystem in Queretaro, ensuring that we remain competitive and responsive to the demands of the automotive industry.