Ernesto Hernández
President and Director General
General Motors México
/
Insight

Eighty Years and More to Come

Tue, 09/01/2015 - 17:42

General Motors has gained a strong place in the Mexican market after 80 years of presence in the country. In April 2015, the company celebrated its 80th anniversary in Mexico and the 50th anniversary of its Toluca plant. The celebration was held at the International Congress of the Automotive Industry in Mexico (CIIAM) 2015 inauguration dinner, with President and Director General of General Motors Mexico, Ernesto Hernández. GM represents 15,000 direct jobs in Mexico and more than 105,000 indirect jobs in all industries that the OEM operates within. The company has four manufacturing complexes in the country with 14 production plants where it assembles vehicles, engines, transmissions, and performs different operations like stamping. “Last year, we produced almost 680,000 vehicles and sent more than 550,000 of them all over the world, making us the number one automotive exporter with 21% of the transactions in this category,” Hernández clarifies. “In terms of our presence in the local market, last year we sold 217,000 units of our Chevrolet, Buick, GMC, and Cadillac brands, representing 18% of the current market share.” He continued by pointing out that the Chevrolet Aveo has been the most sold vehicle in Mexico for three years in a row, while the Chevrolet Spark was the most sold vehicle in the economic segment, and the Chevrolet Camaro had the largest sales volume for a sports vehicle. Hernández also stated that the Chevrolet Trax was the SUV with the most sales in Mexico, and the largest pickup and leader in its segment was the Chevrolet Silverado 2500. The absolute leaders in large and luxury SUVs were the Chevrolet Suburban and the Chevrolet Tahoe, complemented by the GMC Yukon and the Cadillac Escalade. “Without a doubt, our achievements have only been made possible thanks to a team that works to satisfy our clients’ needs every day. An example of this is the Regional Engineering Center in Toluca where we employ more than 800 Mexican engineers,” Hernández proudly points out. “Our people design components for vehicles in more than 20 plants in North America, China, and Europe, for interior, electric, and thermal systems and subsystems, generating an aggregated value of more than US$6 billion. Our national engineering is growing and will continue to do so as the industry expands.”

“The strength we have achieved in the country in the past 80 years has allowed us to position Mexico as one of our key locations for GM International.” Because of that, GM continues to invest in Mexico, announcing last year that, between 2013 and 2018, it will invest more than US$5 billion to modernize and increase its capacity in its manufacturing plants, as well as introducing new models like the updated version of the Chevrolet Cruise. “I am sure these investments will benefit the Mexican auto part industry, especially if we consider that GM has become the biggest auto part purchaser in the country.”