Emotiv Mobility Expands with US$150 Million Monterrey Auto Hub

Emotiv Mobility announced a US$150 million investment to establish a new office and manufacturing facility in Monterrey, Nuevo Leon, aiming to strengthen its operational footprint in Mexico and support clients across North America. The facility will handle just-in-time assembly programs, material sequencing, and modular subassembly (MSS) operations, aligning with evolving vehicle platforms and production requirements across the automotive sector. The Monterrey plant is designed to adapt to fluctuating client demand while maintaining efficiency and flexibility in both manufacturing and logistics processes.

Shaun Twomey, vice president of commercial operations and strategy, Emotiv Mobility, emphasized the strategic importance of Mexico for automotive manufacturing in North America. “This expansion reflects a long-term commitment to providing clients with operational capabilities that meet current industry requirements, integrating engineering, flexible execution and comprehensive supply chain support,” he said. 

The company highlighted Mexico’s role as a critical industrial platform for North American manufacturing, citing a robust automotive ecosystem, integrated supply chains and growing demand for resilient production operations. Monterrey and the state of Nuevo León have emerged as key centers for advanced manufacturing and logistics, benefiting from modern infrastructure, specialized talent and proximity to major industrial corridors in northern Mexico and the United States. Emotiv Mobility stated that the expansion will enhance its ability to support OEMs and strategic partners through scalable manufacturing, sequencing, subassembly, packaging and just-in-time production execution.

The expansion is part of Emotiv Mobility’s broader global growth strategy, which focuses on advanced energy systems, intelligent integration and manufacturing solutions for emerging mobility markets. 

Nuevo Leon Leads Automotive Investment in Mexico

Nuevo Leon closed 2025 as the leading state in automotive investment in Mexico, recording US$1.4 billion, the highest total nationwide. Key projects in the fourth quarter included FINSA’s development of industrial parks in Apodaca and Garcia, totaling more than US$600 million, and Hyundai Mobis’ expansion in Pesqueria with an investment of US$28.6 million. 

At the national level, Mexico recorded 204 automotive investment projects totaling US$9.2 billion in 2025, originating from 20 countries. Capital flowed primarily into auto parts manufacturing and industrial infrastructure. 

Industry analysts noted that Mexico maintained its role as a strategic platform for North American automotive production. Projects executed in 2025 emphasized technical specialization, investment selectivity and preparation for the next investment cycle, particularly in electrification, advanced manufacturing and supply chain localization. 

The announcement comes as electric mobility company VEMO also announced a MX$825 million (US$47 million) investment in Monterrey for 2026, aimed at developing its electric mobility ecosystem across Nuevo Leon. The investment will focus on public charging infrastructure, electric vehicle financing programs, a specialized maintenance workshop and battery energy storage systems (BESS).