Mariana Salazar
Product Management Director
Rever
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View from the Top

Empowering Employees Through Digitalization

Tue, 01/21/2020 - 17:49

Q: Given Rever’s strong focus on lean manufacturing and the Kaizen model, how does your offering adapt to what the automotive industry needs?


A: Everything that Rever does focuses on the employee, contrary to the traditional Industry 4.0 trend that favors machinery and technology. Our products are user-friendly and follow the kaizen model in a simple way. Rever’s goal is to empower on-the-floor manufacturing staff, mainly in the automotive industry, so they can unleash their talent and help companies grow faster. Employees suggest improvements to the whole production line and the overall manufacturing process and after their results are analyzed, these solutions are implemented across the plant and in other facilities.


Q: How does the Rever app work?


A: Our platform works in iOS, Android and any web browser. Employees can download the app and they are given an account to participate within the company’s process. They are always identified and the app can track their ideas and actions. This also works to acknowledge their own hard work.


Q: What role does the automotive industry play within Rever’s operations?


A: Around 15-20 percent of our clients belong to the automotive industry. Faurecia, Mitsubishi and Audi are our main clients. Our goal is to work with big companies, mostly those that are global, given the potential to digitalize all their knowledge so it can be transferred peer to peer, as well as globally regardless of language and culture. Our focus is on companies that believe in their employees and that want to invest in them.


Q: As a startup, what challenges have you faced to grow in the Mexican market?


A: There needs to be more trust in Mexican companies. That is one of the biggest challenges for us. Interestingly, the global market has welcomed us better than the Mexican market. Therefore, we need to shift our mindset to look at local companies as promising and talented. Mexican companies also need to be willing to try new methods and solutions. The real challenge, not only in Mexico but in the rest of the world, is to plant the idea that for the coming years every industry will require new skills. Rotating talent will not help to develop these but developing the existing human capital will. It is all about investing in a company’s workforce, empowering people so they can truly become part of the continuous improvement process of their companies. They have in their hands the greatest growth potential.

Eighty percent of innovative ideas come from frontline workers. By constantly sharing ideas, other factories around the world can replicate good practices, which is something that does not happen in factories that have not invested in their talent.


Q: What are Rever’s plans for the short term?


A: We are a young company. We have been in the market for three years and our intention is to continue growing as a company and in the services we provide to our clients. We see great opportunities ahead. We see people as a very important element in the manufacturing process. It is important for us that during the digitalization processes, employees are considered as active participants in this transformation. I like to believe that what we are doing is unique. Idea management systems and lean systems exist, but we have not found a system that is employee-centred and focused on elevating the talent of employees.


We see the automotive sector as an important niche where we can help, given all the trends that are changing the industry. We believe the automotive industry is going to change the world in the coming years. Many of the things that are already happening in the industry will transform supply chains and our purpose is to help people within the industry to be part of that change. Furthermore, we believe the solution to all the challenges in the automotive industry is within the company, in its people.