Juan Carlos García
Director General
View from the Top

Good Suppliers Tantamount to Good Clients

By Alejandro Enríquez | Tue, 03/31/2020 - 17:21

Q: How has DIGA built a strong client base in such a competitive industry like automotive?

A: Our main customers in the automotive sector are Tier 1 companies. We supply two Japanese companies but only in-service parts and tools. As a Tier 2, we are dedicated to seal and gasket manufacturing for air conditioners, for example. 

To attract good clients, we must have good suppliers that are reliable and up to date with the latest advances in machinery and technology. This is one of the main elements that has led us to the leadership position we enjoy in Mexico. We have developed both national and international providers. To join our supplier base, companies must meet our normativity requirements.

Q: What are the main areas of opportunity for Mexican companies to become world-class suppliers? 

A: There are very few suppliers of raw materials with the right specifications for the automotive industry. For example, polyurethane foam is focused not on automotive but on mattress manufacturing. It is also a matter of certifications and purchase volume, which is not enough for companies to invest in these kinds of materials.

The automotive industry is all about quality and service, both of which are supported by a highly skilled labor force. The Mexican workforce is excellent and we have focused on training and certifications to keep it like that. We have three production plants, in Monterrey, Mexico City and Silao. The latter is being audited both internally and externally by clients that need specific processes. We are also waiting for a date for the IATF to inspect our operations. 

Q: How is DIGA preparing to meet the needs of its potential clients?

A: When globalization began, Mexico was worried. Industrial plants like us were in fear of competing with countries like the US and Europe. However, we have done extremely well so far. Mexican know-how and our work ethic have been part of our success.

DIGA’s sales forecast is quite good and we expect double-digit growth in 2020. We are confident we can achieve this goal with our new production plant in Guanajuato, where we have already attracted new clients.


Photo by:   MBN
Alejandro Enríquez Alejandro Enríquez Journalist and Industry Analyst