Goodyear Appoints Travis Parman as Communications Chief

Goodyear has announced the appointment of Travis Parman as its new Chief Communications Officer. Parman joins the executive leadership team effective immediately and will report directly to Mark Stewart, Chief Executive Officer and President, Goodyear.

In his new role, Parman will oversee the company’s global communications function. This includes media relations, internal associate communications, and the management of Goodyear’s corporate reputation. According to the company, a key priority will be to articulate Goodyear’s ongoing “transformation journey” and support communication efforts tied to its strategy to strengthen its position as a global leader in the tire and services sectors.

“Travis brings deep experience leading communications for complex, global organizations, which will help us engage both internal and external audiences as we share our story,” said Mark Stewart, CEO and President, Goodyear.

Stewart emphasized that the appointment aligns with the momentum of the "Goodyear Forward" initiative. He noted that Parman’s leadership will be instrumental in “building on the momentum of Goodyear Forward with a continued focus on operational excellence, delivering products that meet customer needs and driving sustainable growth.”

Parman joins Goodyear with extensive experience in the automotive and financial services sectors. He has held senior communications leadership roles at Nissan, General Motors, Renault Group, and Ally Bank. Most recently, he served in a leadership role at PMI US. His career has focused on guiding organizations through periods of structural change and complexity, with an emphasis on aligning corporate strategy with measurable performance outcomes.

“The communications function is critical to aligning our vision, core values and shared global objectives, while building and protecting Goodyear’s reputation and market positioning,” Stewart added.

The company currently employs approximately 63,000 people and operates 49 manufacturing facilities across 19 countries. Its research and development activities are centered in two main Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg. These centers focus on developing products and technologies intended to set performance standards for the global tire industry.