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Spotlight

Goodyear- San Luis Potosi

Tue, 09/01/2015 - 15:40

Goodyear chose San Luis Potosi as the location for its new plant in Mexico because it could best serve both the Latin American and North American markets, including Mexico, from this location. San Luis Potosi has the infrastructure and skilled workforce necessary to provide customers with high-quality tires in a timely manner. Goodyear’s revolutionary US$550 million HVA tire plant is designed to be environmentally friendly and will help fortify the growing supply chain in San Luis Potosi, as well as leading to both short- and long-term job creation. Goodyear’s market research lead to the decision to produce Goodyear’s high value added (HVA) consumer tires at this facility. The demand for HVA tires is growing at such a rate that producing enough to satisfy demand has been a trial. This line of tires combines superior engineering with state-of-the-art manufacturing, innovative product design, and advanced compound science for enhanced performance and exceptional driver experience. The construction of the plant, to be located in the World Trade Center Industrial Park in San Luis Potosi, with an area of 444,000m2, began in 2015 and tire production and commercialization is planned to start mid-2017. The new plant will have an initial capacity of about six million tires per year, and capacity will be increased in line with demand. In light of the high standards of productivity and efficiency in the automotive industry, the plant was designed from scratch as a zero-waste-to-landfill and zero-solvent facility, using natural gas, energy efficient LED lighting and state-of-the-art dust collection equipment. Goodyear operates a select level of automation, similar to other Goodyear facilities in North America, demonstrating that Goodyear remains committed to Mexico. The company intends to generate 1,000 new direct jobs and 5,000 indirect positions through domestic suppliers. Needless to say, the distributors will continue expanding, which will allow Goodyear to establish new locations and new customers. Goodyear also plans to approach universities and technical colleges to identify opportunities for collaboration, to find talent for operations, and to prepare future generations for the medium-term needs of the industry