Guanajuato Tops Mexico in Light Vehicle Production in 2025

Guanajuato closed 2025 as Mexico’s largest producer of light vehicles, assembling 877,463 units, equivalent to 22.1% of national output, according to an analysis by Cluster Industrial B2B. The figure confirms the state’s position as the country’s top automotive manufacturing hub, ahead of Aguascalientes with about 594,000 units, Coahuila with 559,000 units, and Puebla with 482,000 units.

Total production in Guanajuato declined 3.91% from 2024, when output reached a record 913,000 units. Cluster Industrial noted that the 2025 result fell within its projected range and reflected demand adjustments, portfolio changes, and trade pressures linked to tariffs imposed by the Trump administration in the United States. The decline was partially offset by growth at Toyota, which helped balance lower volumes at General Motors and Mazda.

The four automakers operating in Guanajuato—General Motors, Mazda, Toyota, and Honda—ran at an average 80.2% of installed capacity during 2025. This utilization rate remained above the national average.

General Motors’ Silao complex remained the state’s largest single plant by volume, producing 306,372 units, and operating at 79.6% of capacity. Output fell 16.7% year over year, reflecting North American production adjustments, inventory normalization in the US market, and softer demand for full-size pickups. Production included 142,054 Silverado double-cab trucks, 130,488 Sierra double-cab units, 25,089 Silverado regular-cab units, and 8,741 Sierra regular-cab units. Despite the decline, the plant continued to focus on pickup models primarily destined for export to the United States.

Mazda’s Salamanca plant produced 174,524 vehicles in 2025, operating at 69.8% of capacity and posting a 16.6% annual decline. About half of its production was allocated to the Mexican market. The CX-30 accounted for 106,528 units, followed by 26,166 Mazda 2 sedans, 24,497 Mazda 3 units, 8,634 Mazda 2 hatchbacks, and 8,699 CX-3 units. The company maintained a mix of compact and crossover models as it prepared for future product cycles.

Toyota recorded the strongest growth in the state. Its Apaseo el Grande plant produced a record 204,867 vehicles, up 44.7% from 2024, with capacity utilization of 78.8%. Output included 164,673 gasoline-powered Tacoma pickups and 40,194 hybrid electric Tacoma units. The increase reflected the ramp-up of the new Tacoma generation, including its hybrid version, which Toyota has positioned as a key model for the North American market.

Honda’s Celaya complex delivered 191,700 units in 2025, with capacity utilization of 95.8%, the highest among Guanajuato’s automakers. Production declined only 1.5% year over year. The plant built 158,757 HR-V units and 32,943 Acura ADX vehicles. The start of ADX production marked Guanajuato’s entry into premium vehicle manufacturing.

Cluster Industrial noted that the 2025 results highlighted several structural trends relevant to manufacturers and suppliers. Production remained close to 880,000 units, near the 2024 record. Utilization rates indicated stable capacity planning. Hybrid models gained share, particularly through Toyota’s output. The state’s product mix remained balanced across pickups, SUVs, and compact vehicles, while premium production expanded with Acura.

For suppliers, the production profile signaled continued demand for components used in pickups and SUVs, including chassis, powertrain, interior, and structural systems. Growth in hybrid platforms increased requirements for power electronics, wiring harnesses, batteries, and thermal management systems. High utilization at Honda and Toyota sustained pressure on Tier 1 and Tier 2 suppliers across the region.

Despite overall growth reflected in INEGI data, not all automakers posted positive results. General Motors recorded a 3.36% year-over-year decline in sales, its first annual contraction since 2021, while Mazda, Mercedes-Benz, Audi, and Honda also reported negative performance during the period.