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Honda’s Plant in Celaya Starts Producing New HR-V

By Rodrigo Andrade | Wed, 06/15/2022 - 16:34

Honda’s plant in Celaya, Guanajuato, began production of the HR-V, becoming the first in the world to produce these vehicles. The plant has a production capacity for 200,000 units per year and will use regional content for 70 percent of the manufacture of the engine and undercarriage. The plant’s production will supply the Mexican, US and Canadian markets.

This is a critical model for the company, said Dai Fujikawa, President, Honda Mexico: “It is one of the most important models for Honda globally.” To manufacture this vehicle, the assembly plant had to incorporate new security and info-entertainment technology. At the moment, the HR-V is only available in its internal combustion engine (ICE) version and is only being sold in North America. Future plans include its sale in Central and South America and the EU but this is contingent on the availability of microprocessors. Although the car will be sold in Mexico, 80 percent of units will be exported, which could climb to 90 percent depending on demand.

“At a company level, Japan was going to be the first to produce the HR-V, but [Honda] had to make an analysis of the engine and certain development problems discouraged production in Japan. Mexico was going to be the second choice but [Honda] chose it because of the quality standards of manufacturing,” said Andrés Caballero, Sales Director, Honda Mexico.

The HR-V will open doors for Honda among new generations, said Caballero: “Offering a refreshed design and segment-leading qualities, we are confident that the 2023 Honda HR-V will welcome a new generation of customers to the brand. We know and trust the quality of products manufactured in Mexico, and we are here to support this important announcement that will allow Honda to remain among the favorites in the SUV segment, attracting new buyers and increasing sales.”

Honda is also incorporating plastic production for the front and rear bumper and the dashboard, while also adding laser welding and a new painting process specifically for the North America requirements. “The manufacturing process has been difficult and we have made the effort to reduce the impact of COVID-19 and overcome difficult times. In these circumstances, the success of HR-V is a bet to compete strongly. We are confident that it will continue to be successful” said Nari Hirase, General Manager, Honda. 

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Rodrigo Andrade Rodrigo Andrade Junior Journalist & Industry Analyst