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News Article

Hyundai, Michelin to Develop Tire Technology

By Sofía Garduño | Fri, 07/01/2022 - 08:30

For the next three years, Hyundai will collaborate with Michelin to develop ecological tires for its premium EVs. The upcoming tires aim to improve the driving experience by reducing vibration and sound.


“The partnership with Michelin will result in real innovations in tire technologies and will consolidate Hyundai’s Motor Group position as the leader in intelligent mobility. By taking advantage of our mobility technology and Michelin’s experience in tires, we are confident that we will achieve revolutionary innovations in the improvement of performance of tires,” said Bong-soo Kim, Vice President and Director, Center of Chassis Development of Hyundai Motor Group.


The R&D will focus on developing a surveillance system through the analysis of tire wear. It will also focus on ensuring the tire’s performance when increasing the weight of the vehicles. The technology is expected to fulfill durability requirements, driving performance and electric efficiency.


Michelin and Hyundai have been partners for the past five years and this R&D effort is a result of the success of this relationship. “We are glad to announce that the relationship has extended for three more years to continue our collaboration on new technologies to boost the safest and cleanest mobility. The association between Hyundai Motor Group and Michelin is based on the same vision and in a shared passion for excellence, performance and innovation,” added Kim.


The collaboration of both organizations made the launch of the IONIQ 5 possible. This week Hyundai revealed the design of the IONIQ 6, which now is the second fully electric vehicle of the IONIQ brand. “Electrified Streamliner IONIQ6 is an emotional convergence of functionality and aesthetics. Customer-centric value had been put first in this distinctive streamlined design, making IONIQ 6 a mindful cocoon in the city of the EV era,” says Hyundai.  


Hyundai’s IONIQ is gaining awards and recognition across the world. “We want to introduce it to Mexico but we are still determining the best moment to do so. As the market transitions to electrification, the demand for hybrid models increases. Mexico is lagging behind in the adoption of EVs but the country will eventually reach the adoption levels of other mature markets. Globally, Hyundai is launching campaigns to attract more clients to its new green vehicles,” said Edgar Carranza, COO, Hyundai Motor Mexico to MBN.


In March 2022, 252 electric, 3,815 hybrid and 335 plug-in hybrid vehicles were sold in Mexico. Also, between January and March 2022, EVs represented about 4.3 percent of the total sales of light vehicles, reported Publimetro. José Zozaya, Executive President, Mexican Association of the Automotive Industry (AMIA), said that a decade will have to pass before EV sales become significant in Mexico.

The data used in this article was sourced from:  
Hyundai, Publimetro, MBN
Photo by:   pixabay , Toby_Parsons
Sofía Garduño Sofía Garduño Journalist & Industry Analyst