Mazatlan Port to Receive 48,000 Chirey Vehicles Annually

Chirey chose Mazatlan, Sinaloa, as its base port for importing its units to Mexico. It is estimated that 48,000 vehicles will be arriving each year to the port, which will represent an estimated revenue of MX$24 million (US$1.19 million). 

“In the government of Rocha Moya, we are hospitable to investments of all sizes because they generate the jobs that we need to create social wellness among the families of Sinaloa,” tweeted Javier Gaxiola, Sinaloa’s Minister of Economy. 

The first ship was the M/N Jiuyang Fortune with 3,427 imported units, as reported by Mauricio Ortiz Medina, Director General, TMZ. The shipments will take place in a monthly basis and the company is studying how to increase Chirey’s imports through Mazatlan. “We agreed to have meetings, to see if we can take advantage of anything to host some investments in their supply chain,” said Gaxiola to Viva la Noticia. Other automakers, such as Nissan and MG, are already introducing their vehicles to Mexico through Mazatlan. Ford is also expected to follow suit.

At the beginning of 2022, Chirey announced its official entrance to the Mexican market with the objective of opening 40 dealerships during its first year in the country, covering 62.5% of the Mexican territory, as reported by MBN. Currently, there are 42 Chirey dealerships in the country and the company expects to close 2023 with 70, says Gaxiola. In January 2023, Chirey sold 3,002 units, almost as many as other long standing car makers such as Ford and Hyundai, according to MBN. 

“Chirey wants Mexico to be the core of its Latin bridge to North America; not only for the sale of automobiles but also for the planning, design, manufacturing and export of automobiles from Mexico to the neighboring region,” says Zhang Guibing, President, Chirey International. 

After the pandemic, some Chinese companies started looking for new countries where they could expand their operations to make up for declining markets. Mexico is a good bet, according to Fernando Enciso, Director Mexico, Grupo Surman. Chirey has over 20 years of experience and more than 10 million customers around the world. It aims to keep growing its market and Mexico is one of its targets, as the country is the second largest economy in Latin America and in a privileged location close to the North American market, as reported by MBN.