Mexico’s Light Vehicle Sales Shrink 3% in August 2025

In August 2025, 124,167 light vehicles were sold in Mexico, marking a 3.0% decrease compared to August 2024, when 128,008 units were sold, according to INEGI’s Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL).

From January to August 2025, a total of 957,993 units were sold nationwide. This represents a 0.7% decrease compared to the same period in 2024, when sales totaled 964,386 units. The report adds that the absolute difference in sales between the two periods was 6,393 units.

INEGI’s historical chart shows that this year’s cumulative January–August volume is lower than 2024 but still above the 2023 figure, which stood at 858,290 units. In contrast, peak levels were seen in 2016 and 2017, with 990,254 and 993,667 units sold respectively during the same period. Sales dropped significantly in 2020, with only 586,594 units sold, reflecting pandemic-related disruptions.

From January to July 2025, Nissan continued to lead sales with a market share of 18.3%, followed by General Motors with 13.3%, and Volkswagen Group with 11.3%, according to data from the Mexican Automotive Dealers Association (AMDA). Toyota accounted for 8.4% of total sales, KIA 7.5%, Mazda 7.1%, and Stellantis 5.8%. Ford and Hyundai each held 3.6% of the market, while MG Motor contributed 3.3%. The remaining 17.7% of sales were distributed among other manufacturers.

Nissan maintained its leadership for 31 consecutive months, with 22,573 units sold in May 2025, according to AMDA data. The Nissan Versa, manufactured in Aguascalientes, remains the country’s top-selling vehicle, with 36,798 units sold in the first half of the year. It was followed by the Chevrolet Aveo (24,965 units), imported from China, and the Nissan NP300 pickup (23,900 units), produced in Morelos.

Chinese automakers continue to gain ground in the Mexican market. MG Motor led among Chinese brands with 4,005 vehicles sold in May, followed by JAC (1,950 units), Changan (1,546 units), and Great Wall Motor (1,096 units). 

Sector-wide, uncertainty persists following the 25% tariffs imposed by Donald Trump’s administration on vehicles and auto parts. “Imposing tariffs on parts and components from Mexico entering the US harms its own auto industry,” says Alberto Bustamante, Director, National Agency of Automotive Suppliers (ANAPSA).