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Spotlight

Morgan, Elegant Nostalgia

Fri, 09/01/2017 - 11:45

There is a brand of unique cars that evokes the nostalgia of classic cars but with modern technology included. Morgan has been in the market for 120 years, preserving its personality and surviving the times. The brand has even stayed in the family through the years. To date, the British company is most known for its Aero 8 model, the Classic and the 3 Wheeler.

The success of the Morgan Motor Company was founded on an icon, the Morgan 3 Wheeler. This brilliant but simple design by Henry Fredrick Stanley Morgan became one of the most successful lightweight cars of the early days of motoring. The three-wheeler, which the company describes as simple design done brilliantly, is fitted with a powerful motorcycle engine and a simple transmission in a light- weight chassis. The market in Mexico for different types of vehicles is growing due to urbanization, overcrowding in cities and parking lots. At the beginning, when Morgan’s team was deciding whether to export these types of models there were doubts, but the country’s need for alternatives persuaded them to take the risk. Fortunately, the expectations of the agency and the factory were exceeded.

“We decided to add the 3 Wheeler to our product catalog and it worked very well. People fell in love with the brand, with the cars that look very classic. It is a relatively new product that they had made in the 1950s and now revived. It is for people who like vintage designs,” said Martin Josephi, Director General of Lamborghini, Aston Martin & Morgan Mexico.

With the help of Lamborghini, Morgan managed to bring its fun vehicles to Mexico in 2016, updated with new technology. Its power train is a V-twin fuel injected engine, which gives it the motorcycle sound, and is mated to a Mazda 5-speed gearbox.

There is nothing like the unique design of the three-wheeled car but Morgan also has a line called Classic. Josephi says that it is so well-designed that it is hard to differentiate between a 2017 and 1958 version because the craftmanship has been preserved and the manufacturing is done by hand. The Classic that was brought to Mexico comes with a 6-cylinder twin-turbo engine that gets 300hp, and an excellent gearbox, according to Josephi.