New BMW Model to be Assembled in Mexico
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New BMW Model to be Assembled in Mexico

Photo by:   Toby Parsons
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Rodrigo Andrade By Rodrigo Andrade | Journalist & Industry Analyst - Mon, 12/12/2022 - 16:49

On Dec. 8, the German automaker started producing the BMW M2 model at its San Luis Potosi plant in Mexico, which makes the plant the fourth to assemble “M” vehicles across the world. The company expects to open a second shift in April 2023 and create 500 new jobs, according to BMW Mexico. 

"Thanks to the highly flexible design of our plant, as well as the continuous investments in infrastructure and talent development that we have been making since the beginning of our operation, today we managed to join the select group of plants that manufacture M division vehicles by making minimal modifications. This confirms that the path we have set for ourselves is the right one," said Harald Gottsche, President and CEO, BMW Group Planta San Luis Potosi.

The company has invested over US$1 billion in the San Luis Potosi plant, planning to bet on the digital transformation. This site joins BMW’s facilities at Munich, Dingolfing and Spartanburg as the only ones currently assembling the company’s sport division vehicles.

Gottsche highlighted the work the company has done in changing its body and assembly areas to manufacture the new exterior design of the vehicle. The plant started to manufacture the BMW Series 3 in 2019, then expanded its capabilities to produce the Series 2 Coupe only two years later.

The German automaker still has many plans for its Mexican division. “I am excited to know that we will see more BMWs made in Mexico traveling our streets and those of other countries,” said Gottsche.

Mexico continues to be key for the automotive industry thanks to its privileged geographical position, manufacturing capabilities and local market, which make it a highly attractive hub for automakers. In November 2022, Stellantis Mexico announced an aggressive strategy that includes the release of 16 new vehicle models in 2023 as it seeks to target the multi-purpose segment, as reported by MBN.

Carlos Zarlenga, CEO, Stellantis Mexico, highlighted that the company expects a double-digit growth in sales, while it also celebrates its 85th anniversary. The automaker also expects to increase its sales by 75 percent in 4Q22 when compared to the same period last year.

Photo by:   Toby Parsons

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