Nissan and BMW Alliance: MX$100 Million and 700 Charging Stations

After six years of alliance and an investment of more than MX$100 million (US$4.9 million), Nissan Mexico and BMW Group Mexico have built 700 charging stations with the aim of boosting the electrification of the Mexican vehicle fleet. The ChargeNow alliance began in 2015 to promote electric mobility in Mexico. “This result is a reflection of our commitment to offer services to our customers that facilitate the adoption of electric mobility,” said Claudia Rodríguez, Director of Strategic Projects, Electrification and Customer Experience at Nissan Mexicana, in a press release. Both companies have installed strategic charging stations and have already covered 100 percent of the dealerships in both their networks. In addition, in 2017, the OEMs signed an agreement with CFE to install charging points at several public spaces and gas stations.

BMW Group began operations of the Mexico City-San Luis Potosi electric corridor in 2019, which includes six free fast-charging stations adaptable to hybrid or electric vehicles from various brands. With this corridor, customers would be able to travel from Mexico City to important Bajio cities such as Queretaro, Celaya, San Miguel de Allende and San Luis Potosi. “We are confident that we will be able to meet the demand of those customers looking for a sustainable mobility alternative in Mexico,” said Maru Escobedo, General Manager of BMW Group Mexico.

Both companies also noted that Google Maps will provide information on service schedules and the location of charging stations, among other functions. “The arrival of more charging stations for electric and hybrid vehicles to the platform has helped our users and organizations to make more sustainable mobility decisions, reducing their environmental impact,” Sebastian Hiernaux, Google Maps’ Strategic Relationship Manager for Latin America, told Cluster Industrial. The goal of both companies is to connect the country's main cities through corridors and charging stations.