Image credits: Nissan Mexicana
News Article

Nissan Earns "Made in Mexico" Seal

By Alejandro Enríquez | Wed, 07/21/2021 - 06:00

Mexico’s Ministry of Economy through the Mexican Institute for Normalization and Certification (IMNC) granted Nissan Mexicana the "Made in Mexico" seal for the models NP300, Nissan Frontier and Nissan V-drive, all manufactured in its CIVAC plant in Morelos. This official seal identifies products made in the country, allowing national and international consumers to recognize their origin and 'world-class quality,' stated Nissan.

Nissan's plant in CIVAC is one of the oldest in the country, celebrating 55 years in 2021. The Japanese OEM also has two more plants in Aguascalientes. The brand itself has more than 60 years in the Mexican market. "This moment taught us that we owe ourselves to the Mexican market and we want to be here for 60 more years and beyond. The market is halfway to recover and it still has a great deal of potential," said José Román, President of Nissan Mexicana, to MBN.

The CIVAC plant was Nissan's first production complex of the company outside Japan and its manufacturing operations in Mexico have the longest expertise outside of the Asian country. "The 'made in Mexico' certificate reaffirms the extraordinary job made by Nissan's Mexican talent, which is reflected in the quality, design, technology and innovation of the vehicles produced locally, both for the domestic and international markets," said Diego Ramírez, Public and Government Affairs Director of Nissan Mexicana.

To get the ‘made in Mexico’ certification, products have to be obtained, produced, fabricated and assembled in the country. Goods must also be produced exclusively from materials with the 'origin' label, according to international treaties. Products elaborated with non-origin goods must undergo a production process in Mexico. In Nissan’s case, the vehicle body, coating and assembly were key areas that were assessed.

It has been one year since the USMCA entered into force with its three rules-of-origin for automotive goods: reaching a regional content value of 75 percent for light vehicles in three years, a labor content value and special provisions for steel and aluminum. With the 'made in Mexico' seal, OEMs such as Nissan are setting the stage to make the most out of Mexico's FTA network. According to Nissan, the company is also working to get the 'Made in Mexico' seal for the vehicles manufactured in its Aguascalientes manufacturing complex.


Photo by:   Nissan Mexicana
Alejandro Enríquez Alejandro Enríquez Journalist and Industry Analyst