Nissan has announced its plan to exclusively sell electric vehicles in the European continent starting in 2030. This initiative will kick off with the introduction of the brand’s new European models, all of which will be fully electric.
Nissan's decision to expand its electric vehicle portfolio was significantly influenced by the rapid rise of companies like Tesla and others that have made EVs a short-term priority. By March 31, 2027, Nissan aims to have 96% of its revenue in Europe coming from electric or hybrid vehicle sales.
Nissan's commitment to becoming 100% electric in Europe by 2030 places the Japanese automaker in the same league as Renault, Ford, Stellantis and Volvo, all of which have also pledged to make their European fleets fully electric by the end of this decade.
Nissan CEO Makoto Uchida, acknowledged the advancements made by Chinese automakers in the EV space. He noted that the competition has been even swifter than anticipated, prompting Nissan to accelerate its electrification efforts.
While Uchida did not provide a specific launch date for Nissan's new electric vehicles as part of this initiative, the year 2030 remains the shared target for achieving a fully electric lineup in Europe. As previously reported by MBN, by embracing this target, Nissan aims to foster cleaner, safer and more equitable communities.