Nissan: Leader on Sales, Production in Mexico
With 144,612 produced units, most of them for the national market, Nissan Mexicana was the OEM with the highest production of vehicles in Mexico between April 2021 and March 2022. Globally, Nissan Mexicana is the fourth largest operation of the Japanese brand.
“Nissan Mexicana’s manufacturing operations are a reason for pride for the company. The fact that we have positioned ourselves as the main brand in vehicle production for the domestic market reaffirms that Nissan aims to offer more equipped, secure, innovative and high-quality products to its public,” said Joan Busquets, VP, Nissan Mexicana Manufacture.
During the same period, the automaker also led in vehicle sales, capturing 19.2 percent of the Mexican market. It is the twelfth year in a row that Nissan is the number one seller in the country. Only in March 2022 the Japanese brand led the national market with 16,800 sales, making up 17.6 percent of light vehicles sales.
“Nissan Mexicana continues to achieve successes with more than 6 million units sold historically. This result represents an increase of 1.5 percent in comparison to the 2020 fiscal year and over 19 percent of market share of the industry. It is an honor to continue growing in the Mexican market and being recognized by our clients,” said Gerardo Fernández, Senior Sales Director, Nissan Mexicana.
Nissan has been recognized for its innovation in electromobility and safe driving. For example, the upcoming Ariya electric crossover SUV has been subject to rigorous safety tests that aim to ensure the driver’s protection, following Nissan’s Safety Shield concept that revolves around the thesis that vehicles should protect their occupants. For that reason, Nissan is working toward a zero fatalities goal to drastically reduce the number of deaths in accidents involving Nissan units.
Post-sale services have also made Nissan one of the favorite brands in the market. The re-launch of Nissan Express Service offers its clients the opportunity to receive maintenance services at home, including cleaning, battery diagnosis and a security check up.
On March 3, 2022, Nissan’s CEO, Makoto Uchida, visited the Aguascalientes plant as part of a visit to acknowledge the importance of Mexico to Nissan’s success. “I am extremely excited for the plans that we have for Mexico and the synergies that we can achieve, setting our sight on providing the future of mobility to all the countries where we have a presence,” said Uchida.