Nissan Mexicana Empowers Female Talent
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Nissan Mexicana Empowers Female Talent

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Sofía Garduño By Sofía Garduño | Journalist & Industry Analyst - Tue, 03/14/2023 - 08:39

Nissan Mexicana celebrates that 19% of its workforce is composed of women, six of them in directive roles and 103 in senior management positions and sub-directions. 

“We have made diversity a key element, we understand the value that each person brings to make us better in everything we do and that, of course, includes guaranteeing an optimal work environment so that all women and all people can develop professionally,” says Luciana Hermann, Corporate Communications Director, Nissan Mexicana. 

Nissan has made equity one of the most important values and aims to become a referent in the development of female talent within the automotive sector. To achieve this goal, the company has invested in strategies that can help women reach their maximum potential. For example, Nissan has incorporated the Women Empowerment Principles (WEPs), developed by the UN Global Compact and UN Women. These principles were created to guide businesses on the promotion of gender equality in the workplace. Currently, there are 120 WEPs Signatories in the automobile sector. In six of these, a Mexican CEO was responsible for signing the WEPs, such as Nissan Mexicana, Cummings Grupo Industrial and Continental. 

Nissan is committed to the principles of equality and promotes commercial practices that empower women, such as equal pay and supply chain practices based on a gender perspective. Between 2008 and 2021, Nissan doubled the percentage of women that hold management positions globally. The OEM has also implemented policies to eliminate gender gaps in the labor market. “This also responds to the current need for companies to promote the development of their talents based on their abilities and professionalism, and not on aspects related to origin, age, culture, gender or other characteristics,” adds Hermann. 

Although women are being more visible in the industry, data shows that there are still numerous obstacles barring their way. According to Deloitte’s Women at the Wheel 2020 survey, 45% of the surveyed women would move to a different industry due to the automotive sector's limited opportunities, diversity and poor work-life balance. 

According to IMCO, only three in 10 women in Mexico chose majors in science, technology, engineering and mathematics (STEM) fields, which decreases the participation of women in the industry. Only 13% of working women are part of the manufacturer industry. Women also represent 27.7% of the workers in retail trade of motor vehicles, spare parts, combustibles and lubricants, according to the 2019 Economic Census “Men and Women on economic activities” of the National Institute of Statistics and Geography (INEGI), as reported by MBN


Photo by:   Nissan

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