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News Article

Nissan Mexicana Links 12 Years Dominating the Market

By Antonio Gozain | Wed, 12/22/2021 - 13:00

Despite shortages and supply chain disruptions, Nissan Mexicana will enter 2022 as the domestic sales leader for the 12th uninterrupted year. The company also celebrated its 60th anniversary in Mexico during 2021.

"This has been a relevant year for Nissan. We have been present in the country for 60 years and we set the milestone of 12 uninterrupted years as a benchmark in customer preference by remaining in the first position in sales nationwide. From Jan. 2021 to Nov. 2021 we sold 186,485 vehicles, and we kept our leading position with a 20.3 percent market share," said Gerardo Fernández, Senior Director of Sales, Nissan Mexicana.

During 2021, Nissan’s ambitious product portfolio renewal plan reached 60 percent progress. The plan started in 2019 with Altima and Versa and continued in 2020 with Sentra, NP300 and Frontier. This year, March, Kicks, V-Drive and Frontier V6 PRO-4X were renewed. "These innovations are part of understanding the mobility needs that customers have, making their vehicle an extension of their life and personality. Understanding it has been the inspiration for many of our recent renovations," said Fernández.

Nissan dominated different segments throughout 2021. Versa, NP300, March and Sentra are located in the top 10 in sales, while Nissan pick-ups make up four out of every 10 sold in Mexico. If NP300 and Frontier were a brand of their own, it would rank seventh in the national sales ranking.

Produced in Aguascalientes A1, March was the most sold vehicle in Mexico during 2021, with 20,413 units. “(Nissan March) was presented in February with an unprecedented proposal in safety, design and technology. Proudly produced in Mexico, March in its model year 2021, is available in three grades and six versions,” said Nissan.

Nissan’s pick-up plans are progressing toward six-cylinder vehicles. With 80 years producing pick-ups worldwide and 54 years producing four-cylinder pick-ups in Mexico, today’s Nissan portfolio includes 18 different versions, both for work and leisure. In September 2021, the Japanese automaker introduced its Frontier V6 PRO-4X to the Mexican market, a 3.8L, six-cylinder, 310 hp pick-up, produced in Canton, Mississippi. From its release to November, this pick-up has sold 609 units in Mexico.

Nissan Mexicana’s Plans for 2022

Nissan aims to have a 100-percent electric portfolio in some international markets. The automaker will introduce the e-POWER technology in 2022 to Mexico, which will become the first country in the region to implement this technology, reported MBN.

Nissan’s e-POWER system will create a new driving experience in Mexico, said José Román, President Nissan Mexicana, NIBU, “offering a 100 percent electric drive, combined with powerful acceleration, instant response and exciting handling, allowing the driver greater peace of mind regarding the range of autonomy of the vehicle.”

The data used in this article was sourced from:  
MBN, Nissan Mexicana
Photo by:   Nissan
Antonio Gozain Antonio Gozain Journalist and Industry Analyst