Image credits: Nissan Mexicana
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News Article

Nissan Opens Three New Dealerships in Puebla

By Alejandro Enríquez | Thu, 07/01/2021 - 18:30

Nissan is Mexico’s best-selling brand. The Japanese giant captured 21 percent of the new-light-vehicle market in 2020, a one-point increase from 2019. Despite the challenges brought by the pandemic and chip shortages, it continues to invest in the country. Nissan Mexicana just opened three new dealerships in Puebla through its business partner Grupo Huerpel: Nissan NAMI Angélopolis, Nissan NAMI Cholula and Nissan NAMI San Manuel.

"The opening of these three new dealerships reflects the character and DNA of our brand (and our approach) to innovation an excitement; the same character that we consolidated in our more than 60 years in Mexico," said Francisco Soto, Customer Quality and Development Manager of Nissan Mexicana Dealership Network, the association that gathers representatives from the brand’s dealerships.

According to Nissan, all three new locations will expand the company’s operational capacity as they will serve as showrooms while providing customer service and visual content. Some specific areas will display the Nissan Intelligent Mobility and Grupo Huerpel’s preowned vehicles segment.

On a recent interview with MBN, when asked about support strategies toward its dealership network, José Román, President of Nissan Mexicana said that: " More than support, it is about strategy. We provided them certainty, clarity and a clear direction. The first thing we did was to protect our work teams. With more than 15,000 people employed, we had a great responsibility to protect them. We also created crisis committees with distributors, employees and suppliers. Together we are stronger, as our motto says. We did the right thing for our employees and our customers too through Credi Nissan. This moment taught us that we owe ourselves to the Mexican market and we want to be here for 60 more years and beyond. The market is halfway to recovery and it still has a great deal of potential."

As of May 2021, the company remained with 21 percent market share in new vehicle sales, keeping its place at the top of the light vehicle market segment. Nissan also holds 18 percent of Mexican production share, being second only to GM. Grupo Huerpel is a holding with companies in different sectors, including automotive, financial services, agribusiness and real state. The group also has Nissan dealerships in Hidalgo, Tlaxcala and Puebla. "We are looking to implement new sales floor formats to bring the brand closer to our customers and appeal to their specific needs with custom-made spaces for each segment," said Soto on a statement.

Photo by:   Nissan Mexicana
Alejandro Enríquez Alejandro Enríquez Journalist and Industry Analyst