Nissan Presents Innovative Technologies for Mexico, Brazil
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Nissan Presents Innovative Technologies for Mexico, Brazil

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Sofía Garduño By Sofía Garduño | Journalist & Industry Analyst - Tue, 09/20/2022 - 13:17

Nissan shared its R&D projects for the Mexican and Brazilian markets, which aim to achieve a cleaner and more inclusive mobility while contributing to reduce road accidents. These efforts include several electrification projects and driving assistance technologies.


“In Mexico, the automaker continues to innovate to improve the quality life standards of people,” said Nissan. 


Nissan is contributing to the acceleration of electrification in Mexico through the introduction of electrification technologies into this market. In July 2022, Nissan Mexicana announced the arrival of the e-POWER technology in Mexico through the Nissan Kicks e-POWER. The Nissan e-POWER system delivers a unique driving experience by offering an internal combustion engine and an electric one simultaneously.  


“With this technology we reaffirm, once again, our commitment to democratizing electric vehicles and offering a new era in the driving experience,” said José Román, President and Director General, Nissan Mexicana and NIBU. 


The automaker also introduced advanced technologies for safe and autonomous mobility such as the Nissan e-Pedal, which can improve the driving experience by reducing the use of the brake pedal by up to 80 percent. Meanwhile, Nissan’s Ground Truth Perception technology has been developed to avoid collisions by gathering information from camaras, radars and sensors in the vicinity. Driving assistance technologies are essential for the development of the autonomous vehicles that are expected to shape the future of mobility. Autonomous driving is based on safety, which is its most attractive offering as it can save lives by reducing human errors.


Mexico, however, is not well prepared for the introduction of autonomous driving technology. In the 2020 Autonomous Vehicles Readiness Index (AVRI) published by KPMG, Mexico ranked 28 from the 30 countries evaluated. The country was assessed as lowest on industry partnership and second lowest on AVs regulations, pilots and having an AV-focused agency. Mexico is also the second lowest on government’s readiness for change. Nonetheless, Nissan said that Mexico is transforming and preparing to be at the forefront of driving assistance technologies. 


“Until a few years ago, talking about driving assistance technologies was a reality that existed only in other markets, however, currently Mexico is positioning itself as a spearhead in the adoption of a large part of them,” said Nissan. 


Aside from Mexico, Brazil is another market of Latin America that is leveraging Nissan’s latest technologies. In Brazil’s Technical Center of Nissan, efforts are being guided by the Nissan Ambition 2030 to strengthen mobility and offer strategic value to its consumers.

Photo by:   Nissan

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