Despite adversities, Nissan Mexicana will enter 2022 as the domestic sales leader for the 12th uninterrupted year. Meanwhile, US auto safety regulators opened a formal investigation into 580,000 Tesla vehicles over the EV maker’s decision to allow games to be played on the front center touchscreen.
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Hyundai Enters EV Mix with IONIQ 5
One year after launching its IONIQ brand, Hyundai Motor Company presented the IONIQ 5, a battery electric midsize SUV.
“IONIQ 5 introduces the Hyundai brand to a whole new set of buyers. Once behind the steering wheel, they are going to be shocked by the range, power, comfort, interior space and advanced technology. Owning one is going to be a new experience and lifestyle that only the IONIQ brand can provide,” said José Muñoz, President and CEO, Hyundai Motor America.
Puebla’s Suppliers Face Challenging Path to Become Tier 1s
While Mexican Tier 2 suppliers in the Bajio are gradually becoming Tier 1s, OEMs in Puebla such as Volkswagen and Audi prefer to work with international giants, said the National Chamber of the Transformation Industry (CANACINTRA).
"The situation is that Tier 2s are financially very poor and do not have the capacity to sustain projects, so they must be continually supported for growth," said José María Salazar, President Automotive and Auto Parts, CANACINTRA.
Nissan Mexicana Links 12 Years Dominating the Market
Despite shortages and supply chain disruptions, Nissan Mexicana will enter 2022 as the domestic sales leader for the 12th uninterrupted year. The company also celebrated its 60th anniversary in Mexico during 2021.
"This has been a relevant year for Nissan. We have been present in the country for 60 years and we set the milestone of 12 uninterrupted years as a benchmark in customer preference by remaining in the first position in sales nationwide. From Jan. to Nov. 2021 we sold 186,485 vehicles, and we kept our leading position with a 20.3 percent market share," said Gerardo Fernández, Senior Director of Sales, Nissan Mexicana.
Tesla Vehicles Will Undergo Investigation Over Game Feature
A formal investigation has been opened by US auto safety regulators into 580,000 Tesla vehicles sold since 2017 over the electric vehicle maker’s decision to allow games to be played on the front center touchscreen.
The preliminary evaluation includes 2017 to 2022 Tesla Model 3, S, X and Y vehicles. The “Passenger Play” functionality in these vehicles “may distract the driver and increase the risk of a crash. (We) have confirmed that this capability has been available since December 2020. (Before then), the game feature was enabled only when the vehicle was in Park,” said the US’s National Highway Traffic Safety Administration (NHTSA).