OEMs go green
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OEMs go green

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Alejandro Enríquez By Alejandro Enríquez | Journalist and Industry Analyst - Thu, 09/24/2020 - 17:55

OEMs are taking environmental concerns seriously. Audi presented its Greentech Festival Highlights in Berlin, while Volkswagen introduced its first-ever electric SUV. Hyundai introduced the future of the vehicle cabin for its IONIW brand.

Tesla Battery Day might not have been delivered as expected and the company lost US$30 billion in market capitalization. On a local note, GM celebrates 85 years in Mexico having produced more than 15 million vehicles during this time frame.

Buckle your seat belts! This is the Week in Automotive.

GM Celebrates 85 years in Mexico

Since the first manufacturing plant was inaugurated in 1937, the company has produced more than 15 million vehicles and 30 million engines. "We will keep growing alongside Mexico, its industry, its economy and its people. These are just the first 85 years," said Francisco Garza President and Director General of GM México.

Audi's Highlights in Greentech Festival

Audi co-sponsored Greentech Festival, a Berlin event in which the latest innovations regarding sustainable mobility and related technologies are presented. Audi introduced Audi Q4 Sportback e-tron, its plan to decarbonize the supply chain, as well as environmental and clean air strategies. "Greenovation" was the leading element for Audi's Environmental Foundation to invest in promising green start-ups.

Volkswagen introduced electric SUV

In the line of EVs, the Volkswagen brand introduced its ID.4 model which is a compact electric SUV with a 150kW electric Motor and a range of up to 520 km. This is the brand's fully electric SUV which brings a newcomer for the EV segment increasingly growing in Europe, China and the US.

Volkswage Group named Wayne Griffiths as the new President of SEAT, effective October 1st. Griffiths will also continue in its current position as CEO and President of CUPRA, SEAT's premium brand.

Hyundai and LG introduced the cabin of the future

The South Korean giants presented a hint into what EV interiors might look like, which will enable customers to handle "mundane" tasks on the go. This will be featured in IONIQ 5, Hyundai's premium brand.

An homage to Nizzan Z

The Japanese giant unveiled the Z Proto, signaling the company's intent to launch a new generation of the legendary Z sports car. Shown at a virtual event beamed around the world from the Nissan Pavilion in Yokohama, the prototype car features a new design inside and out, as well as a V-6 twin turbocharged engine with a manual transmission.

Tesla's Battery Day

Tesla's Battery Day expectations might have been too high. Company shares decreased by 7.5 percent on Wednesday making the company lose more than US$30 billion in market cap. Musk promised a new US$25,000 model within three years.

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