Riding New Automotive Trends
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Riding New Automotive Trends

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Luis Villalba - ZANINI de México
Site Manager


Guanajuato seems to be the big winner regarding investment attraction. Its success has rubbed onto its neighboring state, which many suppliers seem to favor due to its high level of industrialization, central location and skilled labor. Queretaro is home to many leading industry participants, one of them with almost 20 years of history in the state.

In 1998, ZANINI Auto Group decided to expand beyond Europe and Queretaro was its preferred destination to enter the North American market. The company is now one of the leaders in wheel trim applications. According to Luis Villalba, Site Manager ZAM of ZANINI de México, ZANINI's volume represents supply for one in every five wheels produced on the planet. The company already works with almost every automaker in the world and many of its clients, such as Audi, Nissan, GM and Volkswagen, are positioned in Mexico.

“ZANINI de México satisfies most of the country’s domestic needs for wheel trim,” says Villalba. Besides wheel trim, ZANINI offers chroming and other metal finishing solutions that help components be thinner and lighter. “ZANINI’s dedication to innovation has set the industry standard for plastic interior and exterior functional trim,” says Villalba. This innovation-driven vision is leading ZANINI to explore new trends. The company is delving into safety, autonomous driving and sensorization, using its experience to integrate radar components behind the vehicle’s exterior plastic components with permeable metallic finishing.

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